Product placement came to the UK this week, but research from YouGov suggests the appearance of branded goods in the nation’s TV shows and films for the first time is unlikely to excite audiences. Over a third (36 per cent) of respondents say they do not know what product placement is. However, close to three […]
IMS Research study IPTV: A Global Market Analysis – 2011 Edition, indicate that the worldwide IPTV subscriber base in 2015 will exceed 70 million. Currently, the market size stands near 36.5 million. John Kendall, IMS Research Market Analyst and author of the study states, “Most of the current growth for the platform is centered in […]
The industry is rapidly moving content solutions to the cloud, but consumer interest is not keeping pace, as less than 30 per cent of US broadband households find the digital locker an attractive alternative for music or video, according to Parks Associates. “In terms of rich media, consumers want everything, everywhere, and companies are actively […]
RNCOS reports Asia Pacific is clearly at the forefront of the IPTV movement. Several factors make Asia an attractive ground for IPTV service. For example, many countries in the region have robust broadband access networks boasting connection speeds higher than the rest of the world. The required infrastructure for IPTV service is already present. Besides, […]
According to a report from The Diffusion Group (TDG), approximately one-third of broadband users in the US connect a PC to their TV specifically to enjoy PC or online video on the “big screen” at least once a year. Michael Greeson, founding partner and director of research at TDG, notes that, despite substantial early efforts […]
A study on whether some law breaking is socially acceptable has revealed that 70 per cent believe downloading illicit material from the Internet is acceptable. Three out four, however, felt it was completely unacceptable to then sell that product on for profit. The study, published by the Rockwool Foundation Research Unit, questioned participants on morals […]
On-demand services from pay-TV operators are becoming more robust each year with more free content and integration of over-the-top (OTT) services. IMS Research projects that in 2011, 72 per cent of VOD requests via pay-TV platforms will be free transactions. OTT content delivered via set-tops will account for a fair share of free transactions, as […]
Among mobile phone gamers in UK and US, the mobile phone is now the primary gaming device of choice, leapfrogging video game consoles and personal computers in less than two years, according to a study by Popcap Games. ‘Smartphone’ owners are by far the most avid consumers of mobile phone games. These and other purchase […]
The Virgin Media Entertainment Index reveals 2010 was a record breaking year for On Demand viewing, with just under 900 million programmes watched in total – a 10 per cent increase on the previous record, set in 2009. Virgin Media’s On Demand service is the third most watched ‘channel’ on the platform with customers, on […]
Sky Deutschland has claimed over one million HD subscribers. The figure includes customers that have STBs to receive HD channels in the operator’s basic package, rather than those who subscribe to a specific HD service. Earlier this month, Sky said it ended December with 593,000 HD subscribers. Sky’s entry level TV package includes Discovery HD, […]