Market research company Synovate has released the findings of its global advertising study, shedding light on which media are the most effective in targeting Americans and their daily media habits. According to the study, Americans can’t live without the Internet, want to see advertisements that are innovative, and are open to new technologies that monitor […]

The 2009 Media Engagement Barometer commissioned by Motorola’s Home & Networks Mobility business has revealed a shift in consumer influence: Age no longer dictates a consumer’s willingness or ability to use media technology or services. In fact, all generations – Millennials (75 per cent), Gen Xers (74 per cent) and Boomers (66 per cent) – […]

From Branislav Pekic in Rome At the end of 2009, the Italian TV market (TV fee, advertising, subscriptions and on demand services) will be worth a total of E8.4 billion, growing to E8.9 billion in 2011, according to the latest research from ITMedia Consulting. DTH operator Sky Italia will become the largest broadcaster with E2.7 […]

New forecasts by technology and media specialist Coda Research Consultancy show that mobile phone users in Italy accessing video content via their devices will climb to 5.1m in 2015, and that revenues will reach US$685m. Coda's report into the Italian TV market shows that users accessing TV content via DVB-H alone will double from its […]

IPTV usage is up 150 per cent according to a survey carried out by goetzpartners. In September and October 2009, it conducted a representative survey among Germans aged between 14 to 69 years, asking, in addition to usage intensity, about requirements, ideas and willingness to pay for IPTV. There is a clear indicator that consumers […]

Traditional Video-on-Demand services, and traditional “siloed” video services currently use a great deal of proprietary, or industry-specific, equipment. Market research firm, In-Stat sees traditional and pay TV service providers migrating to more efficient Content Delivery Networks (CDNs) and data centre models based on server virtualisation. This migration enables content portability and will have a direct […]

With more than 11 million new fixed lines laid in a year, the take up of broadband Internet continues to grow in Europe. According to a report published by the European Commission, 24 per cent of the EU population had a broadband access line subscription in July 2009, up from 21.6 per cent in July […]

Market research firm Infonetics Research has completed its second quarter IPTV, Cable, and Satellite Video Equipment, Services, and Subscribers report. “Slow but steady IPTV and cable video subscriber growth in North America, Europe, and Asia, led by AT&T, Verizon, Belgacom, Swisscom, Telus, and KPN, helped boost the equipment market in the second quarter, particularly IP […]

A new report suggests P2P is being replaced by cheap streaming video. According a report from Arbor Networks, a network-management firm used by more than 70 per cent of the world's top ISPs, P2P is falling out of favour fast. "Globally P2P is declining and it is declining quickly," said Craig Labovitz, the chief scientist […]

A study by Mediacom into how broadcast TV advertising creates online response has revealed for the first time the instant effect that TV advertising has on driving web response and the high levels of misattribution TV suffers from. The study highlights the scope for optimising of both Direct Response and Brand Response TV based on […]