Advanced Television

Markets

Korea’s premium VoD market tops $1.1bn in H1

Korea’s premium VoD market reached $1.1 billion (€0.94bn) in H1 2025, with paid SVoD subscriptions climbing to 24.5 million and 1.5 million net new additions during the period, according to insights from ampd, the measurement platform owned and operated by Media Partners Asia (MPA). Growth was concentrated among scaled leaders, while the introduction of connected […]

August 18, 2025

Data: EPL sponsorship a digital goldmine for advertisers

Ahead of the new Premier League season kicking off, data has shown the league’s official partners experienced significant audience engagement growth through the 2024/25 season. The data, from adtech firm Quantcast, highlighted that Barclays topped the league of addressable audience growth throughout the season. The Premier League partners table highlights the growth of open internet […]

August 15, 2025

Report: GenAI market surpassed $130bn in 2024

According to a research report from the IoT analyst firm Berg Insight, the Generative AI (GenAI) market grew substantially in 2024, experiencing triple-digit-growth rates in all three major segments spanning GenAI hardware, foundation models and development platforms. The market value for foundation models reached an estimated $4.1 billion (€3.5bn), excluding end-user applications such as ChatGPT. […]

August 14, 2025

Study: Opportunities for marketers as US football fandom grows

A study from Harris Poll reveals how the FIF World Cup 2026 could become a defining cultural moment for US brands, and highlights why now is the time to pay attention to the rapidly growing football audience. Although football is still catching up to other sports in American popularity, the gap is closing. Since 2020, […]

August 14, 2025

Report: AI redefining digital ad ecosystem

DoubleVerify (DV), the software platform to verify media quality, optimise ad performance and prove campaign outcomes, has released its 2025 Global Insights: AI, Automation and the Future of Digital Advertising report. The report draws on DV’s platform intelligence, campaign-level analytics and a global survey of 1,970 marketing and advertising decision-makers to explore how artificial intelligence (AI) […]

August 14, 2025

Report: Strong growth in Middle Eastern smartphone market

Research from Canalys (now part of Omdia) reveals that the Middle East’s (excluding Turkey) smartphone market grew 15 per cent to 13.2 million units in Q2 2025, making it the strongest-growing region worldwide. The rebound was powered by value-conscious buyers, festive season spending and strong economic momentum, positioning the region for continued expansion in smartphone […]

August 14, 2025

Report: Private 5G networks on the verge of mainstream

Research from SNS Telecom & IT’s indicates that private 5G networks are on the verge of mainstream adoption, with annual spending projected to reach $5 billion (€4.27bn) by 2028. Private LTE networks are a well-established market and have been around for more than a decade, albeit as a niche segment of the wider cellular infrastructure […]

August 13, 2025

Xiaomi regains SEA smartphone crown

According to research from Canalys, part of Omdia, Southeast Asia’s smartphone market declined 1 per cent year on year in Q2 2025 to 25 million units, as tariff uncertainty continues to cloud the region’s outlook. Xiaomi reclaimed the top spot for the first time since Q2 2021, shipping 4.7 million units and capturing a 19 […]

August 13, 2025

Analysis: SVoDs reduce scripted TV commissions

The number of Scripted TV Originals ordered for production by the top six global streamers – Apple, Amazon, Disney+, HBO MAX, Netflix, Paramount+ – in the first half of 2025 fell by 24 per cent year-on-year, down from 318 first-run and renewed titles, to just 242, according to insight from Ampere Analysis. The drop reflects […]

August 12, 2025

Report: Canada’s video entertainment market maintains momentum

Canada’s video entertainment sector continues its steady expansion, achieving 1 per cent value growth in 2024, and with total consumer spend projected to increase by 3 per cent in 2025. That’s according to Futuresource Consulting’s latest video insights report, which points to a market worth CA$12.4 billion (€7.75bn) by the end of the year. The […]

August 12, 2025