Amid gloomy economic forecasts, a new study from Ebiquity by Thinkbox has revealed how advertising performed during the economic downturn in recent years. It shows that TV advertising created the most profit (an average return of £1.70 for every £1 invested), and that its return on investment has increased by 22 per cent in the […]
The second quarter of the year saw remarkable growth in Mexico’s DTH pay-TV take-up. DTH recorded a 48.2 per cent growth compared with the same period in 2010. Mexico’s Federal Telecommunications Commission (Cofetel) issued the numbers, and while cable subscribers still – just – represent the majority of users at some 5.5 million subs, DTH […]
Global online TV and video revenues will reach $21.52 billion in 2016, a massive increase from the $3.48 billion recorded in 2010, according to the Online TV and Video Forecasts report from Digital TV Research. Report author Simon Murray said: “The OTT television and video sector is on the brink of a huge take-off as […]
comScore has released the report analysing how cross-platform consumption has created a vastly different landscape as US consumers utilise a growing number of devices to consume digital content. The report also analyses the impact these shifting consumption habits have on online visitation and engagement across the Internet. “The popularisation of smartphones and the introduction of […]
After last year’s strong growth of sales of premium subscriptions for digital TV platforms, revenues in 2011 should remain fairly stable at around €3.2 billion, according to the “Digital Markets” research conducted by the Smau Observatory-School of Management of the Milan Polytechnic. At the same time, the number of subscribers continues go grow, both on […]
MobiTV, a mobile TV solutions company, has revealed that during the month of September 2011, US consumers viewed more than 167 million minutes of mobile television on MobiTV-powered services – the highest total for any month in MobiTV history. Of note, 65 per cent of the minutes viewed were live programming. The viewership illustrates continued […]
The investment into Australian content by subscription television platforms and channels has increased to $578.4 million in 2010 from $541.4 million in 2009, show figures released by the Australian Subscription Television and Radio Association (ASTRA). The seven per cent increase in content investment includes all STV genres covering news, sport, drama, light entertainment, movies, lifestyle, […]
British developers are increasingly choosing to release their games as apps on smartphones and Facebook, rather than traditional players such as the PC or games consoles. Almost half of UK developers now produce games for mobile devices and social networks – with two-thirds opting for Apple’s iPhone – according to the survey of 104 businesses […]
Advertising on the Internet increased its share of the overall UK market to a record 27 per cent in the first half of 2011, retaking the position as the dominant platform for advertisers from the TV industry. Display advertising was the best performer within the sector, with industry experts saying that buyers in the fast-moving […]
Product placement for TV programmes in three key European markets, the UK, France and Germany, will see steady revenue growth in the years to come as a result of regulations easing across the EU governing the practice, according to an IHS Screen Digest Advertising Intelligence Service report. Conducted together with specialist product placement firm Madigan […]