The global gaming industry is expected to reach over 1.3 billion users this year, 91 million more than in 2023 and almost twice the figure reported in 2017. Although the number of gamers continues to rise, this massive user base seems to be spending less and less on gaming equipment, and this negative trend will […]
Gaming has a vast global audience and is a key driver of culture, yet in-game advertising spend remains stubbornly low, according to WARC Media’s latest Global Ad Trends report titled Gaming: Advertising’s untapped opportunity. Alex Brownsell, Head of WARC Media, commented: “Gaming is huge, both in audience and cultural impact, and its highly complex ecosystem […]
According to a report from Dell’Oro Group, a source for market information about the telecommunications, security, networks, and data centre industries, Wireless LAN (WLAN) revenues are expected to drop 13 per cent in 2024, with lower prices exacerbating depressed demand. Meanwhile, vendors sensitive to eroding prices are cutting back on some functions of their Wi-Fi […]
Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), has announced the release of its 12th Amagi Global FAST Report, which found that FAST delivers a significant impact to the business for TV networks and D2C streamers. With the increasing expansion of broadcaster-owned channels in FAST, Amagi insights found that […]
The UK’s Space Agency (UKSA), in its annual report, said that its latest data shows that direct employment in space-related businesses grew 6.7 per cent last year and now totals more than 52,000. DTH broadcasting is the largest sector. UKSA added that between 2021 and 2022 the UK space sector generated $18.9 billion (€17.4bn) income. […]
According to a report by Dell’Oro Group, a source for market information about the telecommunications, security, networks and data centre industries, Broadband Access Equipment market is forecasted to grow 2 per cent on average for the next five years (2024-2028) due in part to lower spending in 2024 as operators continue to absorb excess inventory […]
The Non-Terrestrial Network (NTN) market is entering a new mass adoption phase. During H2 2024, the iOS release 18, and Android 15 are set to introduce satellite messaging as a core feature, enabling millions of devices worldwide to tap into satellite connectivity. At the same time, SpaceX’s new Direct-to-Cellular (D2C) Starlink network is expected to launch […]
TikTok has revealed the top-performing US brands on its platform in a joint report with CreatorIQ – the creator marketing platform. The report leveraged CreatorIQ’s Earned Media Value (EMV) metric to measure and identify the brands generating the most conversation on TikTok. According to CreatorIQ, the TikTok Top 100 brands garnered more than $11.9 billion […]
Vidmob, the creative data company, has revealed key findings from a Forrester Opportunity Snapshot study, Maximize Media Impact With AI-Driven Creative Insights. The study, commissioned by Vidmob and conducted by Forrester Consulting, highlights the importance of creative quality and measurement in maximising advertising effectiveness, including approaches and tools used by B2C marketing leaders to predict […]
The latest Advertising Association/WARC Expenditure Report shows UK ad spend increased 9.3 per cent to £9.2 billion (€10.9bn) during the first three months of 2024 – setting a new high for a first quarter period. Data reveals this rise was almost three percentage points (pp) ahead of forecast, due to stronger-than-expected online growth, with online […]