FreeWheel, a Comcast company and technology platform for the video advertising industry, has released findings from the fifth edition of its European Marketers Survey, in collaboration with CoLab Media Consulting, which aims to uncover agencies’ and advertisers’ spending priorities and marketing objectives for 2025, as well as their perspectives on sustainability in advertising. The survey […]
Proximic by Comscore, a division of Comscore, and a provider of audience and content targeting solutions for programmatic activation, has released its third annual State of Programmatic Report for 2025. A key finding shows that 72 per cent of respondents are planning to increase programmatic investments in 2025, demonstrating advertisers’ continued reliance on programmatic strategies. […]
Data from MediaRadar shows that advertisers spent $4.8 billion (€4.59bn) on TikTok during 2024, a 27 per cent YoY increase from 2023, when $3.8 billion was spent. Of note, end-of-year spend skyrocketed compared to 2023, with a 45 per cent YoY increase in November and a 77 per cent YoY increase in December. Top advertisers […]
Europe’s video entertainment landscape is evolving rapidly, with continued growth across the region and streaming services seeing strong gains in key markets. The latest trio of reports from Futuresource Consulting showcases the countries where audiences continue to embrace a wide breadth of content, whether that’s coming through traditional pay-TV operators or via direct subscription video […]
Research from post-quantum security speacialist, Naoris Protocol, highlights a stark reality: IT directors at major global firms are preparing for an unprecedented surge in cyber threats driven by AI, machine learning,and the Metaverse. As cyber criminals deploy increasingly sophisticated attacks, organisations plan significant security budget increases over the next two years. A global study of […]
SNS Telecom & IT’s latest research forecasts that cumulative spending on private cellular networks in the US will exceed $3.7 billion (€3.5bn) between 2024 and 2027, driven by the market’s pivot towards 5G, growing recognition of private network-based neutral host solutions, and a diverse array of spectrum options for varied use cases. Private LTE networks […]
Recurly, a specialist in the subscription management and billing platform, has released its ninth annual State of Subscriptions report. The report analyses data from millions of consumers providing deep insight into the subscription economy’s evolution. This report offers strategies and solutions for merchants to overcome the industry’s ever-evolving nature and subscription challenges to drive growth. […]
WARC’s latest forecasts show that global advertising spend surpassed $1 trillion (€0.97tn) for the first time in 2024, and is expected to grow 10.7 per cent this year, to a total of $1.08 trillion. Global ad spend has more than doubled over the last decade, growing 2.8x faster than global economic output since 2014, with […]
Luminate, the entertainment industry’s data partner, has unveiled its 2024 Year-End Music Report. Drawing on 23 trillion data points from thousands of artists and core data from over 500 authorised partners spanning digital, retail and airplay, it provides a data-driven look at the key trends shaping the global music industry in the past year. Rob […]
5G accounted for 30 per cent of mobile connections in Europe at the end of 2024 – equivalent to 200 million connections – against a global average of 24 per cent, according to the GSMA’s annual Mobile Economy Europe report. 5G will become the dominant mobile technology on the continent by 2026 and already accounts […]