Western Europe hit a record volume of Crime & Thriller production orders from leading global streaming platforms in 2024, reaching 94 titles. That’s equivalent to a 43 per cent share of all commissions by major streamers in the genre, more than the North American (NAM) and Asia Pacific (APAC) regions combined. The main beneficiary has […]
Kantar, the marketing data and analytics company, reveals a growing consumer preference for ad-supported streaming, robust momentum for Apple TV+, increasing investment in sports content and Netflix’s continued strength in delivering engaging entertainment in its Q4 Entertainment on Demand (EoD) data on the global streaming market. The study, from Kantar’s Worldpanel division, uncovered the following […]
Bitmovin’s latest Video Developer Report indicates an increasing role of AI, the slow adoption of next-generation codecs, and continuing challenges when it comes to ad insertion. It also demonstrates a disconnect between sustainability efforts and cost implications Key Challenges and Opportunities from the Report This year’s Video Developer Report saw advertising (15 per cent) remain […]
Forecasts from Ampere Analysis predict that Netflix is set to become the third-largest ad-supported streaming service in Australia by 2027. Ampere expects that the global streamer will generate north of A$150 million (€90.2m) in advertising revenue in Australia in 2027. Broadcaster-run streaming services 7Plus and 9Now will be the only professional streaming services to earn […]
The Coalition for Innovative Media Measurement (CIMM) and TVB have announced a study that highlights innovations within the local television and video marketplace, with strategic recommendations and opportunities to foster a culture of continuous creativity and progress. “The local broadcasting industry is at an inflection point thanks to rapid changes in viewing behaviour, shifts in […]
The Federation of Indian Fantasy Sports (FIFS), India’s dedicated association for Fantasy Sports, has unveiled the findings of a report titled Beyond the Field: India’s Sports Tech Revolution. The report developed in partnership with Deloitte, shines the spotlight on India’s emerging sports-tech industry. According to the report, the sports-tech industry is expected to grow at […]
Podcasts are growing in cultural and political influence, but growth in podcast advertising spend remains slow. Publishers and platforms are looking to address this by expanding beyond audio, with a greater focus on creators and video content, according to WARC Media’s Global Ad Trends report titled Podcast media sets sights on video boom. Alex Brownsell, […]
As Starlink intensifies competitive pressures and African governments remain uncertain about intervening to protect telco incumbents, African telecom companies are increasingly focusing on underserved regions. In response, they are launching strategic initiatives to tackle the rising challenge of low Earth orbit (LEO) satellite connectivity to maintain their market position and tap into new growth opportunities, […]
Relo Metrics, an AI-powered sponsorship analytics platform that enables brands to track and optimise their sponsorship investments, just dropped the 2024 US Sports Scoreboard: Future of Sponsorship Report, offering a deep dive into the fast-growing world of sports sponsorships. The report reveals $11 billion (€10.58bn) in Sponsor Media Value (SMV) generated throughout 2024 across major leagues […]
Official film and high-end TV (HETV) production statistics from the British Film Institute (BFI) show that production in the UK continues to generate billions for the UK economy. Recovering from the global impact of 2023’s US SAG-AFTRA and WGA strikes, inward investment spend in the UK generated by film and HETV production during 2024 reached […]