Over 90 per cent of Brits do not recognise the product placement logo introduced to programmes earlier this year to warn viewers when an advertiser has paid a broadcaster to push its wares, according to research published by Populus. As part of the relaxation of product placement rules, broadcasters have to show a bold “P” […]
A study released by NPD and commissioned by the Cable & Telecommunications Association for Marketing (CTAM) shows that movies still rank as the consumer favourite in the 3DTV viewing experience, with 93 per cent of 3DTV owners reporting they had watched 3D movies at home. This unsurprising finding is in line with 2010 findings, where […]
A poll by Adweek and Harris shows that Americans may not be giving their undivided attention to their TV screens. According to the survey, while watching TV most Americans also surf the Internet (56 per cent) and many do other activities like read a book, magazine or newspaper (44 per cent), go on a social […]
Younger viewers are leading the charge in embracing new devices for movie watching, according to findings from a national survey of online video viewers released at the NCTA 2011 Cable Show in Chicago by Epix, the online movie joint venture between Viacom, its Paramount Pictures unit, MGM and Lionsgate. Specifically, viewers between the ages of […]
According to The Diffusion Group’s (TDG’s) latest analysis of ‘Netflix Streamers’ – those who stream Netflix content to their net-connected devices – the inclination to downgrade pay-TV services has doubled in just the last 12 months. In March 2011, TDG queried a random sample of adult broadband users that subscribe to cable, satellite, or telco […]
It’s the golden age of the empowered consumer, with the demand for digital experiences increasing and becoming the norm, according to the latest Global Entertainment & Media Outlook 2011-2015 from PwC. In many markets the Entertainment & Media (E&M) industry emerging from the recession has been profoundly changed as the ongoing consumer migration to digital […]
Over three-quarters of Americans (77 per cent) have watched a TV show on the Internet rather than on a traditional television, according to a poll by Harris Interactive. Over half of those with cable met (56 per cent) would stop paying for cable, if certain stipulations were met. Other findings in this poll include: – […]
Nielsen Media Research says a record number of American TV households are switching from cable to receiving video programming via an alternate delivery system (ADS), mostly via direct broadcast satellite, according to a TVB analysis of data for May 2011, while cable penetration has declined to a 21-year low. According to Nielsen NTI data, national […]
According to the DisplaySearch Global TV Replacement Study, the main reasons why people decide to buy a new TV are the same ones that have been cited for years: to have a newer, bigger and better performing TV, and not just to replace a broken TV, although that can be a motivator. In an effort […]
TV Genius believes there are a lot of signs that the Internet isn’t killing TV at all – but actually making it better. Alongside the YouTube phenomenon, Netflix is also reporting substantial growth and their movie and TV show streaming service, and now accounts for 22 per cent of North American internet bandwidth (YouTube is […]