Advanced Television

Consumer Behaviour

Americans’ changing technology tastes

As attendees get a glimpse of the Consumer Electronics industry’s future at International CES, research from Gallup suggests that the devices Americans own have changed over the past decade, with ownership of laptops (64 per cent) and iPods/MP3 players (45 per cent) up most dramatically from 2005. Compared with 2005, fewer Americans today have desktop […]

January 9, 2014By Colin Mann

53% believe mobile devices will replace TVs

Research released at CES in Las Vegas by Irdeto exploring consumer television and video viewing preferences has revealed that 53 per cent of consumers believe that mobile devices such as smartphones and tablets will replace television sets in the next eight years as the most common way to consume entertainment. Of that group, 31 per […]

January 8, 2014

8 in 10 Brits multitask while watching TV

A study undertaken by BT TV examining Britain’s viewing habits has proved that it is a nation that cannot sit still. Eight in ten people are distracted by other forms of entertainment and everyday tasks such as responding to emails, reading, Internet shopping and online dating. Challenging some stereotypes around gender-related habits, more women (29 […]

January 8, 2014

50% of US broadband homes use OTT

Research from Parks Associates finds subscribers of OTT services spend more per month renting and buying video downloads than the average household, which contributes to the success of Amazon’s business model of integrating transactional services with its Amazon Prime subscription service. Two-thirds of Amazon Prime Instant Video subscribers use Amazon transactional service. Brett Sappington, director, […]

January 7, 2014

Sky IQ predicts 2014 TV habits

Sky IQ, a wholly-owned subsidiary of BSkyB specialising in TV viewing behaviours, has published a range of predictions for 2014 from the musings of Liam Plowman Strategy & Propositions, Sky IQ Customer Intelligence Services. These predictions include TV advertising becoming as personalised as online, new ad releases being hotly anticipated throughout the year; not just […]

January 6, 2014

Widespread TV Everywhere unfamiliarity

Findings from a recent survey carried out by next-generation video and search experience specialist RAMP on consumers’ awareness and usage of TV Everywhere have revealed that 82 per cent of respondents are unfamiliar with TV Everywhere, and only 4 per cent know their login details. The survey also found that: 27 per cent of respondents […]

January 3, 2014

Netflix: Americans set to binge watch while exercising

Binge watching may be the new normal, but in 2014 a surprising number of people are willing to get off the couch for all that TV viewing. According to a recent survey among 1,000 US Internet users conducted by Internet entertainment streaming service Netflix , more than 50 per cent of respondents were willing to […]

December 30, 2013

blinkbox: Connected Brits tire of Christmas repeats

Research commissioned by movie and TV streaming service blinkbox suggests that the post-Christmas period could see a surge in on-demand viewing. The Tesco-owned operation suggests that a whopping number of Brits claim they will be turning to the Internet more than ever this Christmas, with most of us fed up with TV Scrooges serving up […]

December 27, 2013By Colin Mann

TV ads more effective when combined with Twitter

In an analysis conducted for Twitter, MarketShare has found that TV ads were more effective when combined with Twitter paid advertising for the category examined. The study – which focused specifically on new mobile service subscribers in the UK – found that for mobile carriers, TV advertising generated new customers at an average of $131 […]

December 20, 2013

Customer satisfaction improves in UK pay-TV sector

Compared to 2012, satisfaction with the customer service received has increased for the pay TV sector overall. Ofcom research reveals that satisfaction rose from 69 per cent in 2012 to 77 per cent in 2013. Sky achieved the highest customer service satisfaction score in 2013 (80 per cent), significantly increasing on the 71 per cent […]

December 20, 2013