While advertisers and marketers have struggled with the issues of ad effectiveness and ROI for decades, today’s connected consumer has created new opportunities as well as new challenges for brands trying to break out and build loyalty. A 2013 report from The NPD Group shows that by 2015 there will be 202 million Internet-capable TV […]
The 2013 Most Memorable New Product Launch survey reveals significant findings when it comes to the Millennial generation’s media consumption, according to Sentient Decision Science and Schneider Associates. Evidence of the “M” factor in the US can be seen in specific media consumption patterns. Key findings in this year’s MMNPL survey include: · Millennials (also […]
Traffic from the January football transfer window, a busy fixture list and the start of the RBS Six Nations helped break a host of digital records for BBC Sport, including the highest ever number of people accessing the site from mobile devices (3.3m unique UK browsers) on February 1st. This contributed to BBC Sport’s busiest […]
Just over half of Americans plan to watch or follow the Winter Olympics, according to an Associated Press-GfK Poll. The likely audience for the Olympics is on the older side, with 65 per cent age 50 or over planning to follow the quadrennial event compared with 47 per cent among younger adults, according to the […]
Survey results from blinkbox reveal how Brits are adapting their daily lives to squeeze in some essential TV box set time. Almost two thirds (61 per cent) of Brits feel compelled to watch more than one episode of a new favourite show at a time. And the urge to watch just one more episode could be […]
Although connoisseurs of the game will argue that this year’s Super Bowl was far from a classic encounter, the Seattle Seahawks’ dominant performance in Super Bowl XLVIII, defeating the Denver Broncos 43-8, the largest margin of victory in a Super Bowl in 21 years, was watched by an average audience of 111.5 million people, more […]
Budweiser’s ‘Puppy Love’ was the runaway winner of Super Bowl 2014. The cute commercial, which tells the story of an unlikely friendship between a horse and a puppy, was not only the most shared video online, but also the ad which attracted the most TV coverage according to Civolution. The ad has so far generated
The BBC’s iPlayer catch-up service saw a record three billion programme requests in 2013 – up 33 per cent on 2012, with 2.2 billion requests for BBC TV shows and 800 million BBC radio requests across all platforms. Rapid growth in mobile and tablet viewing continued throughout 2013. By the end of year, the BBC […]
US trade bodies The National Association of Television Program Executives (NATPE||Content First) and the Consumer Electronics Association (CEA) have released the findings of the second part of their first-of-its-kind joint research study on Second Screen. Part One of the study,
GS Group, the multi-industry high-tech holding of Russian origin, has published research into Pakistani pay-TV market. The results show high demand for quality digital TV both among mass and elite sectors of the country’s market. At the same time it unveiled the major problems influencing the quality of TV services. According to the data