Valentine’s video habits revealed
Arris has published the results of a study into consumer preferences during Valentine’s nights in. The survey of 1,000 UK consumers found that:
February 13, 2014
Consumer Behaviour
Nielsen: Time-shifted TV viewing increasing
TV viewers increasingly are watching programmes on their own schedule, according to a Nielsen study. In the past year, time-shifting of television content grew by almost
February 12, 2014
Brits fear missing out on TV
Research from Freesat has revealed that over a third of Brits admit choosing to stay in to watch their favourite programme rather than go out. This new TV trend and social phenomenon has been coined – FOMOOT (Fear Of Missing Out On Telly). With the average Brit watching over 4 hours of live TV a day, those […]
February 12, 2014
80% of Facebook TV chatter from mobiles
Findings from SecondSync, the social TV analytics provider, in partnership with Facebook reveal how socially connected consumers in the US, UK and Australia watch TV programmes and engage in social chatter. With peoples’ online activity increasingly switching between devices and Facebook interaction moving to mobile, the report findings
February 11, 2014
Mobile video viewing to double by 2018
Annual increases in mobile online viewing (tablets and smartphones) are higher than any other category. Worldwide mobile views already constitute over 20 per cent of the total (in 2013) and this share will continue to grow – more than doubling during
February 11, 2014
65% of mobile media users use a second screen
MEF, the global community for mobile content and commerce, has released the second report in its Global Consumer Insights Series, focussing on international second screen behaviours and highlighting that the mobile handset complements, rather than replaces, other media channels. The report, carried out in partnership with On Device Research, analyses data from 10,000 respondents in
February 11, 2014
comScore, Google audience metric for brands
Digital measurement and analytics specialist comScore and Google are partnering to offer a real-time audience metric designed to help brand marketers easily measure campaigns across screens. After a period of testing, comScore vCE will be available to DoubleClick marketer and publisher clients, built into the widely used ad management platform. “We’re deeply committed to creating […]
February 11, 2014
NAB seeks hybrid measurement delay
The National Association of Broadcasters (NAB) is seeking a delay to the proposed implementation by research firm Nielsen of local television measurement methods that take into account viewing other platforms until the methodology and technology can be fully tested in the marketplace. The new methodology would
February 7, 2014By Colin Mann
Australians prefer live TV
The latest Australian Multi-Screen Report, covering the third quarter of calendar 2013, shows Australians overwhelmingly prefer live to recorded television, and that they gravitate towards the largest available screen. Overall use of the in-home television set is steady year-on-year, and people’s viewing patterns are broadening with their continued uptake of new and different screen types. […]
February 7, 2014
Seeing Ultra-HD key to consumer adoption
Three-quarters (73 per cent) of online US adults who saw Ultra High-Definition TV (Ultra HDTV) technology in a retail store are interested in owning the technology at some point in the future, while only 34 per cent of people
February 6, 2014