One in three children in the UK now has their own tablet computer, which has nearly doubled in a year, according to Ofcom research,which also suggests the popularity of the tablet could be contributing to the declining number of children with a TV set in their bedroom. Among children aged between 5 and 15, 34 […]
Research carried out by Thinkbox – the marketing body for commercial TV in the UK – has found that TV plays a profound role within people’s homes and within the living room in particular, playing a vital role in unifying households and being a part of numerous day-to-day rituals. The Screen Life study from Thinkbox […]
A survey of pay-TV subscribers shows that international news is still in huge demand and remains an integral part of the European pay TV market. BBC World News has conducted a study of 1,500 pay-TV subscribers with access to the channel from five countries across the continent. The standout finding is how important news is […]
Technology trade association the Consumer Electronics Association (CEA) predicts the 2014 holiday season will see the highest levels of consumer spending on consumer electronics (CE) since CEA began tracking holiday spending in 1994. According to CEA’s holiday outlook, total tech spending during the holidays will increase 2.5 per cent (up from 0.9 per cent growth […]
Audience measurement specialist Kantar Media has unveiled the UK’s official Twitter metric for measuring Twitter TV audience engagement. Developed with Twitter as part of a global partnership announced last year, the new Kantar Twitter TV Ratings tools will be available from mid-October. The new tool, bringing together geofiltered UK Twitter data with the audience research […]
Independent video advertising platform BrightRoll has released findings from a first-of-its-kind study – BrightRoll Insights: Mobile Video Advertising Strengthens TV Media Investments – aimed at offering practical advice on how brand marketers and agencies can leverage TV and mobile video to reach consumers cost-effectively where they are consuming media. “While TV still has the broadest […]
January to June viewing figures for 2014 from the Broadcasters’ Audience Research Board (BARB) and the UK TV broadcasters reveal that viewers in the UK watched an average of 3 hours, 47 minutes a day of TV. This breaks down as 3 hours, 43 minutes of linear TV on a TV set plus 4 minutes […]
Internet use and dependence has risen to a point where ‘Fear of Missing Out’ or FOMO, often associated with modern technologies and social networking services, has become a global phenomenon. Over 2.5 billion people are connected to the Internet today, that’s a third of the world’s population. By 2020, the number of connected devices is […]
The US Internet Association has released a nationwide survey demonstrating strong support for net neutrality protections for wireless Internet users. Nearly 90 per cent of respondents say they do not favour wireless carriers creating fast and slow lanes for the Internet, while more than two-thirds say that wireless Internet providers should not be able to […]
A growing number of US households are relying on dedicated set-top/plug-in devices (otherwise known as Digital Media Players) to watch Netflix on a TV set, according to a GfK study, Over-the-Top TV 2014. By contrast, video game systems – while still the most common hardware for Netflix viewing on a TV screen – are used […]