Approximately 11.6 million Australian Internet users aged 15 to 65 have watched online video in the last six months. This represents a percentage of 83 per cent in 2014; an increase over 68 per cent in 2012. Frost & Sullivan’s latest report, Australian Online Video Market 2014 reveals that Australians aged 15 to 65 that […]
Research from Parks Associates shows the average US broadband household now watches more than 17 hours of non-linear video per week, compared to 11.5 hours of linear video. “Non-linear video accounts for 49 per cent of the video consumed on the TV, and it is already the majority, 60 per cent, of TV video viewed […]
An independent survey released by Ipsos sees BBC World News – the 24 hour international news channel – named as the top choice for European opinion leaders. It was the most watched channel with more people tuning in in the past day, week and month, than any of its competitors and beating CNN into second […]
Digital experience expert Adobe and global information and measurement company Nielsen have formed a strategic alliance that is expected to deliver the industry’s first comprehensive, cross-platform system for measuring online TV, video and other digital content across the web and apps. The collaboration will integrate Nielsen’s digital audience measurement products, the most trusted ratings system […]
Key findings of the Adobe Digital Index report show that more people watched more TV online than ever before. TV consumption across devices grew 388 per cent year-over-year (YoY) and programmers saw broader use as unique monthly viewers increased by 146 per cent YoY across browsers and TV apps. While online TV consumption remains fragmented […]
Digital IP protection expert KLipcorp has successfully completed a project aimed at accurately measuring the damage done by IP piracy/cybercrime and the impact or otherwise of various piracy / cybercrime management methods. Klipcorp’s methodology has been independently
Hill Holliday, the US marketing agencies, has released the results of research projects conducted to examine shifting attitudes toward television. Despite the proliferation of devices consumers have available to watch television, the television set remains the centre of many people’s living rooms — and other rooms as well. Nearly a third of respondents reported
Establishing a presence in the fast-growing video advertising market, Ooyala, a Telstra subsidiary and video streaming, personalisation and analytics specialist is to acquire Videoplaza, a specilaist in video advertising technology and monetisation. Videoplaza operates one of the world’s largest video ad serving platforms and programmatic trading solutions, delivering ads to viewers across all devices. It […]
Consumer viewership information provider Rentrak has been granted a patent by the US Patent and Trademark Office for the method and system behind measuring the status of return path TVs (also known as set-top boxes). This is an important component of Rentrak’s massive and passive ratings service, which will soon measure 60 million return path […]
An academic study into whether search engines influence media piracy has concluded that reducing the prominence of pirated links can be a viable policy option in the fight against intellectual property theft. The researchers at Carnegie Mellon University – H. John Heinz III School of Public Policy and Management note there is an ongoing public […]