Research from Parks Associates into the European pay-TV industry and the ‘Internet of Things’ shows adoption of PC-to-TV connections in Europe exceeds adoption in the US. Among broadband households, 54 per cent in Spain and 38 per cent in the UK and
John Lewis is widely regarded as the ‘King of the Christmas ad’, known for using tracks (generally covers) from young singers. This year is no different, with the track of choice being Tom Odell’s cover of John Lennon original, ‘Real Love’. Data from Shazam shows
The proliferation of streaming video alternatives, while still posing a long-term competitive challenge for traditional pay-TV providers, may also be producing beneficial results across the service category, as indicated by a recent consumer survey from global research consultancy TNS. As the economic climate has improved, the quantity and diversity of video content entering the home […]
The 4K/UHD format is the driver of growth within the flat panel television category, with US sales reaching $668 million so far this year, now accounting for more than 7 per cent of overall revenue through October 25, 2014, according to The NPD Group’s Weekly Tracking Service. “This has been a year of increased awareness […]
With the consumer shift from viewing TV over multichannel subscription video services to watching Internet video via a broadband or WiFi connection, as well as the growing popularity of watching video across a wide range of devices, today’s households are taxing metro residential backhaul networks like never before, according to findings from network specialist Ciena […]
Research from Nielsen has found that social media ‘reminds’ people to watch an episode after the live airing. It’s no secret that audiences today are using more than one screen while watching TV, and recent research from the Advertising Research Foundation (ARF) and FOX, Viacom and other industry sources has explored the benefits of this […]
Todd Juenger of Sanford C. Bernstein, says the big third quarter drop in ratings for ad-supported TV in the US is largely the fault of subscription video on demand services like Netflix and Amazon and that the erosion is likely to increase. Using data from both Nielsen and Rentrak,
Recent research suggests that a limited number of targeted ads are the most effective way to reach online viewers. All else being equal, more consumers would prefer to use a free-ad supported platform than pay for TV content, either through a subscription or by buying individual shows or episodes. According to Hub Entertainment Research, as
Streaming films and television shows on Connected TV – including set-top boxes, game consoles and Smart TVs – is now the most satisfying and preferred viewing method, even before live TV. Streaming video services and devices are pioneering the digital space at a never-before-seen rate. According to the second year results of the New Living […]
People will watch TV and video content on more and more devices as TV Everywhere takes off. For the 51 countries covered in Digital TV Research’s Multiscreen TV & Video Forecasts report, the gross number of viewers will climb from 5.60 billion in 2010 to 11.32 billion by 2020. Simon Murray, report author, said: