Forrester Research is backing the US interactive ad market to reach $55 billion over the next five years—meaning marketers will go from spending just 12 per cent of their total ad budgets online this year, to 21 per cent by 2014. Search and display will command the biggest percentage of spend overall—with $31.5 billion and […]
Preliminary results from IMS Research's forthcoming 2009 study on the World Market for Set-top Boxes and iDTVs has revealed that during 2008 the mantle of being the leading digital pay-TV platform was taken from DTH satellite by digital cable. According to Stephen Froehlich, a senior analyst in IMS Research's consumer electronics research group, "Digital cable […]
In Italy’s telecom market, video revenue will triple its share of total revenue by 2014, presenting a $4.4 billion revenue opportunity for operators, according to a report from Pyramid Research, the telecom research arm of the Light Reading Communications Network. Italy’s pay-TV market generated $2.9 billion, with 5.6 million subscriptions at the end of 2008, […]
Frank N. Magid Associates, specialist in research-based consultation, and Metacafe, the independent online video site, have released survey results revealing consumer behaviour and preferences in online video viewing. The survey found that short professional videos are among those most regularly watched online, and well over one-third of consumers (37 per cent) who watch these clips […]
From Colin Mann in London Research carried out by independent PR agency Edelman has revealed that UK adults aged 18 to 34 are more trusting in the entertainment industry than those in the US. UK trust in the sector remains stable at 29 per cent compared to last year, whereas the US has seen a […]
Many telecom companies are shifting away from traditional communications access providers and targeting the needs of a digitalised society. To this end, they have started looking for ways to not only offer Quad Play services that include fixed telephony, fixed broadband, TV and mobile communication services but also to enable end users to perform their […]
Despite the massive investments necessary in Asia/Pacific’s IPTV market, both in technology and content procurement, telecom operators must invest to gain subscriber market share according to a report from Pyramid Research, the telecom research arm of the Light Reading Communications Network. Although Asia/Pacific has the distinction of having the most successful IPTV operators globally, and […]
The personal video recorder (PVR) market is continuing to grow, fuelled by high-definition models, reports In-Stat. "Demand for HD units has increased dramatically recently," says Mike Paxton, In-Stat analyst. "Over the past 18 months, HD PVR product unit shipments have not only surpassed SD PVR product unit shipments, they now account for nearly 3â„4 of […]
The online web-based TV services of the four major US TV networks – ABC, CBS, NBC and Fox – together with Hulu, the joint venture between NBC, News Corp and Disney, accounted for a combined 53 per cent of an ad-supported US online TV market that generated $448 million in revenues in 2008. The remaining […]
Research from UK's Ofcom reveals that more viewers are taking greater control over the way they watch TV as the total number of digital video recorders sold in the UK has reached almost nine million (8.9 million). Its Digital Progress Report for the first quarter of 2009 showed that the number of digital recording devices […]