Advanced Television

Research Library

DMAs, DMPs and DMRs emerge in connected homes

A new class of devices, Digital Media Adapters (DMAs), Digital Media Players (DMPs), and Digital Media Receivers (DMRs) is emerging in the connected digital home, reports In-Stat. DMAs, DMPs and DMRs allow consumers to connect audio players, televisions, PCs, and other devices to the Internet and to digital storage devices for media recording and playback. […]

November 13, 2009

Asia TV subs higher than rest of world combined

The Cable & Satellite Broadcasting Association of Asia (CASBAA) has published new data for subscription TV penetration across the Asia Pacific, noting that the region now has 326 million pay-TV, up 26 million homes in 2009. According to CASBAA estimates, backed by global data, subscription television in Asia Pacific now reaches more homes than the […]

November 5, 2009

File sharers also biggest content spenders

People who download music illegally also spend an average of £77 (E85)a year buying it legitimately, a survey has found, while those who claimed not to use peer-to-peer filesharing sites spent a yearly average of just £44. Almost one in 10 of those questioned aged between 16 and 50 said they downloaded music illegally. However, […]

November 5, 2009

Online video ads preferred to TV advertising

Pre-roll online video advertising is proving to be the most accepted form of advertising according to German magazine publisher Burda Community Network (BCN). A study into the perceptions of online video advertising revealed one in four respondents (23 per cent) say they are 'extremely bothered' by traditional TV advertising compared to the one in eight […]

October 21, 2009

Network video kit market up 15%

Market research firm Infonetics Research has completed its second quarter IPTV, Cable, and Satellite Video Equipment, Services, and Subscribers report. “Slow but steady IPTV and cable video subscriber growth in North America, Europe, and Asia, led by AT&T, Verizon, Belgacom, Swisscom, Telus, and KPN, helped boost the equipment market in the second quarter, particularly IP […]

October 21, 2009

P2P major decline?

A new report suggests P2P is being replaced by cheap streaming video. According a report from Arbor Networks, a network-management firm used by more than 70 per cent of the world's top ISPs, P2P is falling out of favour fast. "Globally P2P is declining and it is declining quickly," said Craig Labovitz, the chief scientist […]

October 14, 2009

TV advertising drives online response

A study by Mediacom into how broadcast TV advertising creates online response has revealed for the first time the instant effect that TV advertising has on driving web response and the high levels of misattribution TV suffers from. The study highlights the scope for optimising of both Direct Response and Brand Response TV based on […]

October 14, 2009

2% of US TV viewers go outside the box

A survey has revealed that 2 per cent of all TV viewing in the US comes from non-traditional TV devices. In a recent survey of multichannel TV users, Horowitz Associates says the 2 per cent represents two hours of the 130.2 overall hours that US TV viewers watch in a month. The best device for […]

October 9, 2009

DTH set for 200m subs

The global DTH market for subscribers is likely to pass the 200 million mark by 2018, according to the research firm NSR. A total of 99 DTH operators beamed over 13,800 channels to 114 million subscribers and generated over $65 billion in subscription revenue as of the end of 2008. The report spans 10 regions […]

October 9, 2009

YouTube, 1bn a day…?

comScore said that in August YouTube surpassed 10 billion views in a single month in the United States , now on the third anniversary of its $1.65 billion deal with Google, YouTube has released more precise viewing figures than it had in the past, saying it serves more than 1 billion videos a day or […]

October 9, 2009