Based on a Europe-wide survey of nearly 1,400 internet users aged 12-17 across seven major territories (UK, France, Germany, Italy, Spain, The Netherlands and Sweden), Forrster captured a number of key teen consumer trends: —TV is still the main media channel for teens. Reports of TV's death have been greatly exaggerated. European teens still spend […]
Market research company Synovate has released the findings of its global advertising study, shedding light on which media are the most effective in targeting Americans and their daily media habits. According to the study, Americans can’t live without the Internet, want to see advertisements that are innovative, and are open to new technologies that monitor […]
The 2009 Media Engagement Barometer commissioned by Motorola’s Home & Networks Mobility business has revealed a shift in consumer influence: Age no longer dictates a consumer’s willingness or ability to use media technology or services. In fact, all generations – Millennials (75 per cent), Gen Xers (74 per cent) and Boomers (66 per cent) – […]
From Branislav Pekic in Rome At the end of 2009, the Italian TV market (TV fee, advertising, subscriptions and on demand services) will be worth a total of E8.4 billion, growing to E8.9 billion in 2011, according to the latest research from ITMedia Consulting. DTH operator Sky Italia will become the largest broadcaster with E2.7 […]
New forecasts by technology and media specialist Coda Research Consultancy show that mobile phone users in Italy accessing video content via their devices will climb to 5.1m in 2015, and that revenues will reach US$685m. Coda's report into the Italian TV market shows that users accessing TV content via DVB-H alone will double from its […]
IPTV usage is up 150 per cent according to a survey carried out by goetzpartners. In September and October 2009, it conducted a representative survey among Germans aged between 14 to 69 years, asking, in addition to usage intensity, about requirements, ideas and willingness to pay for IPTV. There is a clear indicator that consumers […]
Traditional Video-on-Demand services, and traditional “siloed” video services currently use a great deal of proprietary, or industry-specific, equipment. Market research firm, In-Stat sees traditional and pay TV service providers migrating to more efficient Content Delivery Networks (CDNs) and data centre models based on server virtualisation. This migration enables content portability and will have a direct […]
With more than 11 million new fixed lines laid in a year, the take up of broadband Internet continues to grow in Europe. According to a report published by the European Commission, 24 per cent of the EU population had a broadband access line subscription in July 2009, up from 21.6 per cent in July […]
Research has revealed that as the digital switchover rolls out, almost half of UK adults have never used a red-button service. The survey by Moneysupermarket.com found 45% of UK adults (20m) have never used interactive TV, of which 19% (9m) cite a fear of costs as their reason. Of those who do use the red […]
A new class of devices, Digital Media Adapters (DMAs), Digital Media Players (DMPs), and Digital Media Receivers (DMRs) is emerging in the connected digital home, reports In-Stat. DMAs, DMPs and DMRs allow consumers to connect audio players, televisions, PCs, and other devices to the Internet and to digital storage devices for media recording and playback. […]