Ooyala has released its Q1 2017 Global Video Index, revealing, for the first time, long-form content represents the majority of time spent watching video on every screen. This quarter’s report also tracks variances in video consumption between the East and West coasts of the US, the continued growth of mobile, as well as emerging trends […]
Children and teenagers are increasingly watching TV through a smartphone and using on demand services, as viewing habits among young people continue to shift towards mobile and on demand streaming, a study has shown. Research by MediaCom showed
In a 13-country study by Ampere Analysis, Turkish Internet users are revealed as prolific smartphone viewers of online video content. More than three quarters (76 per cent) of respondents in Turkey view online video on their smartphones compared to an all country average of 58 per cent. More than four in ten (43 per cent) […]
Consumers worldwide increasingly depend on smartphones to access digital content and tend to go online to purchase video games, movies and books, according to the latest State of Digital Downloads research report – based on a survey of 3,500 consumers ranging in age, gender, and education in France, Germany, India, Japan, Korea, the UK, and […]
Trade association Cable Europe has welcomed the adoption of new rules which will enable cable customers to access their cable subscription, their favourite TV show or live football match whilst on the move abroad. The new rules form part of the Digital Single Market Strategy, and were first set out by the European Commission eighteen […]
YuMe, a partner for video advertising leadership and innovation, has released areport and that reveals growing consumer awareness and preference for vertical video as both a content and advertising format. Vertical video offers a natural experience within mobile and app content as the video is designed for upright, portrait mode viewing. According to the study, […]
The mobile AR platform war was kicked by Mark Zuckerberg’s “We’re making the camera the first augmented reality platform.” That simple sentence, said at F8 in April, transformed what had been a one-hit wonder in Pokémon Go into an epic battle between Facebook, Apple, Google, Tencent, Snap, Alibaba, Baidu, Samsung, Huawei and more. Now Apple’s […]
Smartphones are now in 80 per cent of US homes – a six percentage point increase year-over-year (YOY) – and US consumers now own 27 million more smartphones than they did just last year, according to research from the Consumer Technology Association (CTA). Furthermore, CTA’s research analysis shows 16 per cent of US households now […]
Viacom and multi-play operator Altice USA have agreed a multi-year partnership that includes advanced advertising and content distribution agreements. The pair will create what they describe as an “unprecedented, industry-leading partnership” that combines Altice USA’s audience data, multi-screen advertising platforms, measurement and analytics capabilities with Viacom’s advanced advertising offerings to deliver local and national advertising […]
A+E Networks and Sky are extending and strengthening their long-term partnership by securing the distribution of A+E Networks’ portfolio of leading entertainment brands to Sky’s 22.4 million customers across the UK, Ireland, Italy, Germany and Austria. With A+E’s commitment to increased investment in local productions across its European markets, Sky’s customers can look forward to […]