Research by media agency MediaCom and technology company ViewersLogic shows that viewers are much more likely to follow up on a TV advert when simultaneously using their phone or tablet – dispelling one of advertising’s biggest myths that using another device would detract attention away from an advert. ‘Second screening’ – the act of watching […]
Motor sport’s premier category Formula 1 revealed what it described as “great news” for F1 fans attending 2018 Grands Prix on with the announcement of an initiative that it claims will make visiting races this season even better. Formula 1 has partnered with FanVision Entertainment to create F1 Vision, suggesting it is the most immersive […]
AMC Networks has launched a mobile app branded MicroCanales (micro channels) to promote its 14 pay-TV channels in Spain with short-form content available on IOS and Android mobile phones. MicroCanales will show programmes, TV series, documentaries and films from AMC’s 14 channels; TV series from Sundance TV, documentaries from Odisea and Canal Historia, childrens programmes […]
The US delivered more AR/VR revenue than China last year, but Chinese growth in the next 5 years could see it dominate AR/VR long-term – and not by a small margin. Digi-Capital’s Augmented/Virtual Reality Report Q2 2018 shows that China has the potential to take more than $1 of every $5 spent on AR/VR globally […]
Chinese smartphone maker Xiaomi has filed to list on Hong Kong stock market, in a move that is expected to raise up to $10 billion (€8.35bn). The stock market flotation will be the world’s biggest debut in 2018 accordng to the BBC, and the largest since fellow China tech giant Alibaba’s raised $25 billion in […]
vMVPD (Virtual multichannel video programming distributor) and D2C (Direct-to-consumer) revenues will reach $24 billion (€19.8bn) by 2023 – eight times the $3 billion recorded in 2017, according to the vMVPD and D2C TV Forecasts report from analyst firm Digital TV Research. vMVPD will overshadow D2C with its revenues more than triple the D2C total by […]
Conviva, elevating the way OTT businesses use data-driven intelligence with its Video AI Platform, has released its quarterly measurement report on the state of OTT and the streaming video market, covering both the quantity and quality of streaming viewership. The report finds that, compared to this time last year, the audience
Statistics show that watching the big screen remains the activity that children dedicate the most time to, according to the latest Kids Tech Consumer Survey report from Futuresource Consulting. This was equivalent to an average of 4.8 hours a week across kids aged 3-16 years in all countries surveyed, which included: the UK, France, Germany, […]
The increasing array of activities and time spent online as companies develop more services to benefit people’s lives, particularly on smartphones, meant the amount spent on internet advertising hit a high of £11.55 billion in 2017. IAB UK (Internet Advertising Bureau UK) and PwC’s Digital Adspend study says this represents a 14.3 per cent increase […]
CBS All Access, CBS’s direct-to-consumer digital subscription video on-demand service, has launched in Canada, marking its first expansion into an international market. For C$5.99 (€3.82), CBS All Access will offer Canadian viewers more than 7,500 commercial-free episodes on demand, spanning full current seasons of select CBS series, entire previous seasons and classic shows, as well […]