Analysis: Telco customer loyalty is dead
Teresa Cottam, founder and Chief Analyst at Omnisperience and author of Telecoms Customer 2035, has issued a ruthless wake-up call for the telecoms industry: if telcos want to thrive in 2035, they urgently need to rethink customer relationships. According to Cottam, the evidence is stark. Hundreds of billions spent on 5G networks, fibre-to-the-home, digital transformation […]










