Audience measurement and data management platform Tru Optik, built for OTT TV, is expanding its capabilities through a partnership with global research agency Kantar Millward Brown, which specialises in ad effectiveness and media research. The partnership will enable advertisers to attribute brand sales to OTT ad campaigns through Tru Optik’s recently-released OTT Marketing Cloud. Cross-device […]
Streaming device specialist Roku is to make coverage of the forthcoming American football Super Bowl available for free. Writing in the Roku Blog, Melissa Morell, Senior Manager, Social Media, says it is “an exciting time” to be a Roku customer and sports fan, advising users that they can stream the Super Bowl for free. Streamers […]
According to research from The Diffusion Group (TDG), the penetration of Internet-connected TVs among US broadband households has increased nearly 50 per cent since 2013, from 50 per cent to 74 per cent at year-end 2016. Connected TV penetration grew 22 per cent between 2013 and 2014, and another 15 per cent between 2014 and […]
The head of pro-copyright education body The Industry Trust for IP Awareness has warned of the risks of pirating film, TV and sports content through unauthorised apps, suggesting that parents who engage in digital TV piracy have no idea of the associated risks to their families. Writing for the Huffington Post, Liz Bales CEO of […]
There was a kind of funny story all over the press here last week. Amazon Echoes in California (where else) started ordering doll’s houses for their owners. In a true case of echoes within echoes, a local TV show in San Diego was reporting how a young girl had told Alexa – the Echo’s operating […]
Sony Pictures Television’s portfolio of kids’ channels is launching a catch-up service on UK Internet TV platform YouView from January 10th. Following YouView’s recent announcement of a re-engineering and redesign of the entire platform, Sony Kids is the first player to launch since the roll out of the new software. Sony Kids brings together Sony’s […]
The ascent of social media platforms as video destination sites is having a dramatic impact on the viewing behaviour and screen choices of consumers. Ampere research shows that social-media
Samsung says the QLED TV is world’s first television to reproduce 100 per cent colour volume thanks to new and advanced Quantum Dot technology “2017 will mark a major paradigm shift in the visual display industry, ushering in the era of QLED,” said HyunSuk Kim, President of the Visual Display Business at Samsung Electronics. “With […]
Industry data shared by streaming device specialist Roku reveal incredible momentum for the Roku TV programme in just two years since its launch. As of December 2016, following launch into Mexico, there were 100 Roku TV models available in the North American market. Roku TVs accounted for 13 per cent of all US smart TV […]
High definition TV will become the norm in the UK from January 1st 2017 as the Freeview logo is withdrawn from new SD TVs and set-top boxes. Guy North, Managing Director of digital terrestrial TV platform Freeview, described the move as “a landmark moment” in the evolution of UK television which would pave the way […]