WildBrain, a global kids and family content and brands company, has appointed Steve Manners to drive a new business development initiative designed to maximise opportunities for brand licensors and content creators to reach consumer audiences through YouTube. In the newly created role, Manners will work with clients to build brand management programmes that leverage the […]
YouTube has revealed that Liverpool FC’s comeback against Barcelona in the Champions League semi-final has been crowned the most watched video on YouTube for UK users in 2019. A highlight reel of the game posted by BT Sport has attracted more than 9.8 million views globally since going live in May. Liverpool went into the […]
MediaCom’s 2019 Connected Kids research has revealed the extent to which young people are recognising the negative impact of social media on their lives, with nearly 1-in-5 (18 per cent) teens saying they have deleted social media apps off their devices. The annual report, which investigates the media habits and attitudes of kids and teenagers […]
YouTube has reversed a decision that would have seen many of its popular video-streamers stripped of their ‘verified’ status badge. The proposed change was supposed to make the ID check more rigorous and help remove impersonators. Instead, the change was seen as stripping established YouTubers of their standing and hobbling their chances to prosper on […]
YouTube has commenced phasing out exact subscriber numbers for content channels with more than 1,000 followers. The video-sharing site giant will gradually roll out the change throughout September. Numbers will instead be rounded down to the nearest 100 or, when there are over 10,000 subscribers, rounded down to the nearest thousand etc. The loss of […]
YouTube is in the process of remedying a site error after its algorithm falsely identified personal videos of robot battles – similar to the likes of those seen in BBC show Robot Wars – as ‘animal cruelty’ and ‘cock fighting’. Channels posting robot combat videos saw their content removed and received a notice from YouTube […]
A group of US YouTubers is suing the video-sharing website and parent company Google, claiming both discriminate against LGBT-themed videos and their creators. The group claims YouTube restricts advertising on LGBT videos and limits their reach and discoverability. The group is hoping a jury will hear its case in California. The legal action makes a […]
techARC-Unomer has released some key insights about OTT entertainment app (live and VoD) penetration in India. The insights are from Unomer AppMap, an in-depth analysis of smartphone and consumer data collected from over 5 million Smartphone users across the country. 4 out of 5 Smartphone users are having at least one OTT entertainment platform which […]
The official YouTube app for Amazon Fire TV is now availabe in the UK on Fire TV Stick (2nd Gen) and Fire TV Stick 4K. The new YouTube app will expand to additional existing Fire TV devices in the coming months, with YouTube Kids launching later this year. Customers can find the new YouTube app tile in their […]
Since Q3 2016, US and European viewers of videos on Facebook have declined from 28 per cent to 23 per cent of internet respondents. YouTube also recorded a slight decline from 70 per cent to 66 per cent, according to data from Ampere Analysis. Over the same period Netflix viewers have increased from