Suggesting that helping users connect with their audience is its top priority, now having become especially important as digital takes precedence in how people interact, communicate, and stay connected, and to make this even easier for advertisers’ brands, YouTube has revealed a new global content solution – YouTube Select. In a Google Ads Blog Post, […]
A selection of the hundreds of videos uploaded by fans to social media using #FootballsStayingHome will be aired on EE’s big screens at Wembley Stadium on May 16th. The 27 minutes broadcast will kick off at 3pm and will be streamed on the Official England football team Twitter account. Fans were responding to The FA’s […]
Men prefer to consume animated videos on YouTube when it comes to explainers, news and concept-based content, according to a recent analysis of YouTube viewership patterns by a news channel on the platform. The channel, Bisbo, shared this insight based on the spike in viewership it has seen during the nationwide lockdown. The locked-in audience […]
YouTube and Facebook have deleted accounts held by conspiracy theorist David Icke. YouTube said said Icke had violated its policies on sharing information about coronavirus. The controversial figure had made unproven claims about the nature of the virus on several Internet platforms, including one that it is linked to the rollout of 5G networks. The […]
Freesat, the UK FTA platform, has announced the addition of YouTube Kids to its 4K TV boxes and library of apps. Targeting kids under 13, YouTube Kids has become one of the most popular children’s apps available since its launch in 2015. It offers a range of choice from trusted channels and covers genres such […]
JW Player, the independent video platform, has announced the launch of Live Channels, an enhanced live streaming solution that enables digital media companies to broadcast and monetise live without delay or set-up. The 12,000+ brands, web publishers and broadcasters that use JW Player can now deliver time-sensitive content to their viewers at broadcast-quality with minimal […]
YouTube advertising revenues rose a third year-on-year in Q1 despite lockdowns – although growth was slowing in late March. Parent company Alphabet said YouTube ad revenue for the quarter was $4.03 billion, up 33 per cent on the same three months in 2019. Total revenue came in at $41.2 billion, up from $36.3 billion year-on-year. […]
The UK’s lockdown measures due to coronavirus are having a measurable impact on the amount of time people are spending with digital and traditional media. In its latest time spent forecast, eMarketer found TV, digital video and social media are benefiting greatly as people spend time at home. Total media time is forecast increase by […]
YouTube dominates the Italian streaming rankings, with 35.4 million unique visitors in December 2019, or 90 per cent of the total audience, based on Comscore research complied by daily Italia Oggi. Mediaset was second with almost 22.7 million unique users (58 per cent of the total audience), followed by Sky Italia with 15.8 million and […]
YouTube ads generated $15.15 billion (€13.7bn) in revenue in fiscal 2019, with $4.72 billion in Q4 alone, reported parent company Alphabet. The figure is up from the $11.16 billion revenue in 2018, including $3.61 billion in Q4 of that year. Ruth Porat, CFO of Google and Alphabet, said YouTube’s non-advertising revenue, such as subscriptions to […]