Nielsen, the specialist in audience measurement, data and analytics, has announced the expansion of YouTube Connected TV (CTV) ads measurement to now include deduplication with mobile and desktop devices in Thailand. Following the February announcement of the expansion of Nielsen’s measurement of YouTube ads into 13 global markets, the launch in Thailand means it will now measure […]
Stream Hatchet, a streaming analytics and business intelligence platform and wholly-owned subsidiary of GameSquare Holdings, has published its 2024 second quarter Live-Streaming Trends Report. “Through the first half of 2024, Live-streaming has grown past the prior peak viewership experienced during the 2020 Covid-19 pandemic. Live-streaming’s resurgence has been fueled over the past six months by […]
UK multiplay operator EE has confirmed that it will be launching the YouTube app on EE TV. EE TV customers will be able to access the YouTube app on both the TV Box Pro and TV Box Mini from the Featured Apps rail, with the app sitting alongside other streaming and entertainment apps such as […]
Audiences will be immersed in the Olympic Games like never before this summer as a new collaboration between Warner Bros Discovery (WBD) and YouTube is set to bring Paris 2024 to a diverse set of fans, further expanding the reach of Eurosport’s live coverage. The new content partnership will base a group of YouTube creators […]
FilmRise, the US-based film and television studio, is working with Future Today to develop an Unspeakable-branded streaming app. The app will house the popular portfolio of videos from Nathan Milner (better known as Unspeakable), spanning over 200 hours of content from across his YouTube channels. Since 2021, FilmRise has adapted over 500 videos into broadcast-ready […]
Jimmy Donaldson, better known as MrBeast, has overtaken T-Series as the biggest YouTube channel in terms of subscribers. Indian music label T-Series, which uploads content such as Bollywood movie trailers and music videos, has been recognised as the largest YouTube channel since 2019. But it was toppled by Donaldson – who was already the individual […]
A study from research firm Parks Associates, The Viewer Journey: Navigating Streaming Options, reveals US Internet households now consume 43.5 hours of video per week on average across all viewing devices, an increase of more than six hours from 37.2 hours in 2020. Additionally, 61 per cent of households watch paid streaming services on a […]
Precise TV, the contextual video company, and Giraffe Insights, a kids and family research agency, have released their latest Precise Advertiser Report: Kids (PARK). The report unpacks the media consumption habits and purchase decisions of parents and kids aged two to 12 years old, aka Generation Alpha. The latest bi-annual PARK report confirms YouTube remains […]
NetRange, an Access company and provider of white-labelled, turnkey smart TV and OTT ecosystems, has announced a collaboration with TikTok, to enable users of the social media platform to access TikTok content globally on TV through the NetRange Smart TV Portal. “With an installed base of around a billion smart TVs globally, and with particularly […]
As the first native smartphone generation, Gen Z consumers are entertainment omnivores. Their handheld devices allow them immediate access to a wealth of platforms and content and they are taking full advantage. The latest 2023 results of Hub Entertainment Research’s annual Video Redefined survey shows that unlike their older counterparts for whom TV and movies […]