Nielsen has introduced advertising measurement on YouTube’s mobile app with Nielsen Digital Ad Ratings. The service, which expands Nielsen’s current measurement coverage of YouTube ads on desktop and mobile web browsers, will now provide marketers independent and comprehensive cross-device measurement of advertising audiences on YouTube across computer and mobile devices. With this launch, Nielsen Digital […]
In a 13-country study by Ampere Analysis, Saudi Arabian internet users top the list for accessing TV and video content online. They are also setting the pace for viewing that content on their smartphones and tablets. 87 per cent of viewers in Saudi Arabia watch online video content on their smartphones versus a survey average […]
The Associated Press will work with social media management platform SAM to launch the AP Social Newswire, a feed of user-generated content (UGC) being vetted and verified by AP’s social media experts and editors across the globe. The AP Social Newswire will allow customers to discover and inspect user-generated content as it comes into the […]
The music industry is navigating a period of significant change. But while physical sales have been on the decline, advertising- and subscription-funded streaming have been a source of growth. In a new paper published by YouTube, it says it paid out over $1 billion to the music industry from ad revenue alone in 2016; and […]
YouTube is launching a new campaign to take on the issue of fake news. The Google-owned video streaming giant says it will put on workshops aimed at 13 to 18-year-olds in cities across the UK. The plans, promoted as part of Internet Citizens day, also aim to raise awareness of issues around free speech, comment […]
YouTube is pulling ads on channels with under 10,000 views, sot it can “determine the validity” of a channel before it is monetised. YouTube said that by upping the threshold required to join its YouTube Partner Programme, it is helping to “protect creators”. It also claimed that the 10,000 views would give YouTube enough information […]
Google has has vowed to overhaul its advertising policies in response to a growing boycott of the company’s platforms – most noticably YouTube – from various brands and advertisers. Last week Advanced-Television reported that the UK government, Channel 4 and The Guardian had pulled their ads from YouTube after concerns that they were appearing alongside […]
End-to-end OTT TV solutions provider SPB TV’s survey of a sample of 50,000 respondents out of its 60 million-user base digs looking for insights that elucidate viewer preferences highlight a growing demand for the ‘TV catch-up’ feature. Key findings: Content Anytime – Not a Feature, But a Habit The most striking finding of this year […]
Comcast and Google have announced a deal that will see the YouTube app launch on Xfinity X1 across the US later this year. X1 customers will be able to access and browse the entire YouTube catalogue of billions of videos alongside the live, on demand, DVR and web programming included with their Xfinity TV subscription. […]
YouTube is to set scrap “unskippable” 30-second advertisements on its video service. The Google-owned site has confirmed plans to instead focus on “formats that work well for both users and advertisers”, from 2018 onwards. According to YouTube, more than half of its video views come from mobile users, where a 30-second ad can negatively affect […]