During its inaugural event, Samsung Ads Canada Innovation Day 2024, Samsung Ads Canada, the advertising arm of Samsung Electronics in Canada and a specialist in advanced TV including Connected TV (CTV), unveiled insights into Free Ad-Supported Streaming Television (FAST) viewership in Canada. Samsung currently holds a 43 per cent share of Canada’s Smart TV marketplace. […]
Samsung Ads Europe, the advertising division of Samsung Electronics, has announced the launch of its new machine-learning advertising solution for clients, Smart Outcomes, allowing advertisers to automatically optimise CTV campaigns and leverage the largest single-source, deterministic TV data set in the European market. Powered by data from more than 60 million Samsung Smart TVs in […]
Yahoo Advertising has announced that the Yahoo DSP is the first platform to integrate measurement and audience data from TV data and technology player, VideoAmp. The partnership will bring VideoAmp’s targeting and measurement solutions to enhance connected TV (CTV) campaigns when activated against the 108 million+ households that the Yahoo DSP reaches. This partnership sees […]
Bedrock, the European streaming tech company, and Ease Live, an Evertz company providing interactive TV technology, have announced their newly formed collaboration to provide media and entertainment companies with highly immersive video experiences through Interactive Overlays, significantly enhancing viewer engagement. Debuting on June 15th alongside coverage of the UEFA Euro 2024 football championship on M6+, […]
Ofcom has set out proposals to renew its co-regulatory arrangements with the Advertising Standards Authority for the regulation of broadcast, on demand and video sharing platform advertising. Under the current arrangements, the ASA acts as the frontline regulator and Ofcom provides a statutory backstop. The longstanding co-regulatory system, which was first established in 2004, has […]
Swedish tech startup Staccs, a free ad-supported television (FAST) technology company with its own lineup of music video channels, is expanding its partnership with Samsung TV Plus with the addition of two new channels. Following the successful launch of Staccs TV earlier this year, Staccs TV Throwback and Staccs TV Celebrate will become available to […]
Brightcove, the streaming technology company, haswelcomed JCOM, Japan’s largest cable TV company, as a new customer. As the streaming technology partner for J:COM, Brightcove is powering the media company’s newest streaming service, Ikimono Watch (‘Animal Watch’), which plans to broadcast content from across Japan’s zoos and aquariums. “J:COM is Japan’s biggest and most respected cable […]
myco, a specialist in the streaming service industry, has partnered with Willow by Cricbuzz to expand its live sports offerings. Under the new agreement, myco receives non-exclusive rights from Willow by Cricbuzz to stream a variety of top-tier sports including ICC T20 world cup content. This service will be made available through myco’s OTT platform […]
UKTV has announced that U – its new masterbrand – will go live on July 16th, uniting UKTV’s family of free-to-air channels which will become U&Dave, U&Drama, U&Yesterday and U&W. Its free streaming service will transition from UKTV Play to U. Penny Brough, Chief Marketing Officer at UKTV, commented: “The launch of U on July 16th is […]
Titan OS, the technology, entertainment and advertising company based in Barcelona, has announced its partnership with Canal+ Group to expand its content offering across Europe. The roll-out covers ten countries (France, Belgium, Netherlands, Poland, Switzerland, Austria, Czech Republic, Slovakia, Hungary and Romania) and six brands belonging to Canal+ Group (Canal+, Skylink, Direct One, Focus Sat, […]