Advanced Television

OTT

Survey: Fans open to more streamed sports

A report from Hub Entertainment Research reveals that US sports fans are open to more sports and games becoming available on streaming platforms. Key findings from the second wave of Hub’s What’s the Score: The Evolution of Sports Media survey include: 1)  Sports fans assume that in general, traditional broadcast or cable networks can deliver […]

August 29, 2024

Forecast: Japan SVoD market to hit $5.6bn

The subscription video on demand service revenue in Japan is expected to increase at a compound annual growth rate (CAGR) of 6.8 per cent from $4 billion (€3.6bn) in 2023 to $5.6 billion in 2028, driven by the strong growth in SVoD subscriptions and unique SVoD household penetration, and a steady rise in the average […]

August 29, 2024

DirecTV Inflight launches IPTV service

DirecTV Inflight, a distributor of content in the commercial aviation industry, has launched an IPTV service for business aviation in collaboration with Satcom Direct (SD), the business aviation solutions provider. This media streaming technology offers business aviation customers access to live TV programming, including a comprehensive sports lineup. The solution is completely hardware-free, allowing passengers […]

August 28, 2024

Comscore, FreeWheel next-gen partnership

Proximic by Comscore, a division of Comscore and a provider of audience targeting solutions for programmatic activation, and FreeWheel, a technology platform for the television advertising industry, have announced a partnership to support privacy-resilient ID-free audiences for CTV. The innovation aims to provide publishers with streamlined access to future-proofed audience monetisation tools and provide buyers […]

August 27, 2024

Zattoo, Media Distillery collaborate

Zattoo, a TV streaming and TV-as-a-Service provider in Europe, and Media Distillery, an AI technology provider in video UX optimisation, have announced their new collaboration within the upcoming launch of Zattoo’s new product Stream API. This includes AI- and Machine Learning-enriched Time Marker Suite, now pre-integrated for Zattoo’s B2B managed platform service for TV streaming […]

August 27, 2024

Report: “FAST correcting issues that VoD created”

Two in three (66 per cent) TV viewers in the US are using free, ad-supported streaming TV (FAST) platforms in a typical month, according to Horowitz Research’s annual report, State of Media, Entertainment, and Tech: Viewing Behaviours 2024. Tubi, Pluto TV, Freevee, YouTube and Roku are the top-used FAST networks by consumers surveyed in the […]

August 22, 2024

Report: CTV overtakes AI in marketing trends

Mediaocean, the mission-critical platform for omnichannel advertising, has released the findings from its 2024 H2 Market Report. This sixth edition of Mediaocean’s bi-annual report series presents the largest pool of respondents to date, with responses from over 1,200 marketing professionals. The insights reflect key consumer and technology trends shaping the advertising landscape for the remainder […]

August 22, 2024

Poland: SkyShowtime partners with Play

Polish telco Play is now offering the full SkyShowtime service to its customers in Poland, providing a range of entertainment in one place.  Play customers will have the opportunity to subscribe to SkyShowtime’s Standard Plus plan (without ads). Additionally, Play will provide customers with access to two new linear channels – SkyShowtime 1 and SkyShowtime […]

August 22, 2024

Report: Olympics drives US streaming records in July

Streaming made TV history for a second consecutive month in the US in July 2024 as it notched the most dominant performance by a single viewing category ever in Nielsen’s The Gauge report, accounting for 41.4 per cent of TV viewing. Streaming levels were over 5 per cent higher in July compared to June, leading […]

August 21, 2024

C4 full episode views treble on YouTube

Channel 4 reports that its social audience is going from strength-to-strength in 2024, passing 1.6 billion UK views, powered by a trebling (+331 per cent) in UK views of full episodes on YouTube. Across the year so far shows including First Dates, Gogglebox, Hollyoaks and 60 Days on the Estates have driven 65 million UK […]

August 20, 2024