The Digital Advertising Alliance (DAA) has released new guidelines for the implementation of the AdChoices Icon and Ad Marker in Connected TV (CTV) environments. The new creative guidelines help advertisers and CTV companies use the ubiquitous AdChoices Icon to provide consumers with information and control around interest-based advertising on CTV devices. This new AdChoices supplement […]
Accedo, the video solutions provider, has announced a collaboration with Amazon Web Services (AWS), Brightcove, and New Relic to support its dedicated OTT Managed Service which is designed to reduce complexity and risk for OTT service providers. AWS, Brightcove and New Relic have completed a detailed vetting process to ensure alignment with Accedo’s Managed Service […]
Quickplay has announced a new partnership with TelevisaUnivision for its end-to-end native platform to enhance the company’s Univision NOW App. Quickplay enables the creation of cohorts based on trends in content usage, location and device, providing opportunities for personalised content recommendations and relevant advertising. These solutions aim to attract new viewers and continue to foster […]
Warner Bros Discovery and Charter Communications have announced what they describe as a “groundbreaking”, multi-year distribution partnership that re-imagines the future of video by fully integrating linear video and streaming services. They say that with this early renewal, the agreement further evolves the video ecosystem with more value and flexibility in video bundles, deeper libraries […]
RTL Deutschland and Vodafone will continue to bring RTL Deutschland’s content in streaming and linear TV to Vodafone’s 11 million+ TV customers. The partnership between the two companies has now been extended and will be expanded further in the future. To make it easier for Vodafone customers to access RTL Deutschland’s content and brands in […]
Simplestream, an OTT services provider, has partnered with Virgin Media Television to launch Virgin Media Play in Ireland, a range of streaming services designed to enhance how viewers access and consume their favorite content from the country’s biggest commercial free to air broadcaster. Virgin Media Play offers an intuitive, user-friendly experience, bringing together live TV, […]
Teads and Whale TV have announced the expansion of their partnership in Europe to collaborate on the monetisation of Connected TV (CTV) Native Display Inventory on Whale TV models. Whale TV partnered with 400+ TV brands to date, and its Whale TV OS currently powers 41.1 million monthly active TVs. Teads and Whale TV expand […]
Television is no longer the single main source of news for UK adults, as Ofcom research shows online sites and apps are now as popular as TV news for the first time. TV has been considered the leading source of UK news since the 1960s, when widespread set ownership saw it overtake radio and newspapers. […]
BBC R&D has launched Orbit, a new music discovery pilot which it says will allow music lovers to explore a dynamic soundscape of fresh music, drawn from tracks played by local BBC Introducing teams. “Orbit is our answer for anyone frustrated by algorithms making them feel stuck in a box they haven’t consciously chosen or […]
TiVo, a wholly-owned subsidiary of entertainment technology company Xperi, has expanded its footprint across Europe with its personalised content discovery platform for smart TV, operator and automotive solutions, now in 38 European markets and across 18 major brands. TiVo says the expanded footprint for content discovery services allows the company to aid its partners in addressing […]