ShowHeroes, a specialist in delivering sustainable digital video advertising and CTV solutions, has announced the expansion of its proprietary Attention Index model to connected TV (CTV). This latest innovation is achieved through a collaboration with TVision, a provider of television measurement and audience attention data. This alliance broadens the global reach of ShowHeroes’ attention measurement […]
DAZN has announced that its Women’s Football YouTube channel is now followed by one million fans and has received 2.8 billion impressions since launch. DAZN Women’s Football acts as an effective marketing channel for DAZN’s free on-platform women’s football environment, enabling viewers to discover the game before transitioning to the DAZN platform for unrestricted access […]
LG Ad Solutions, a specialist in CTV and cross-screen advertising, has unveiled findings from its Beauty & The Screen research, spotlighting the transformative role Connected TV (CTV) plays in the beauty and grooming industries in the US. The study found that 53 per cent of beauty shoppers say TV ads influence their decisions to buy […]
Stream Hatchet, a streaming analytics and business intelligence platform and wholly-owned subsidiary of GameSquare, has released its Q3 2024 report, revealing significant growth trends in gaming and live-streaming viewership. This quarter, live streaming viewership is at 8.5 billion hours watched, with a 12 per cent year-over-year increase—the highest growth since the pandemic’s peak. Key players […]
Following his participation on a panel at the British Screen Forum in London on ‘Where Next For VoD’, Ewan Douglas, Head of Nations/Regions Sales at UK commercial PSB Channel 4 has shared some thoughts on the opportunities for advertisers and broadcasters in the streaming age, admitting he has never been more optimistic about the vital […]
Advertising technology specialist The Trade Desk has developed streaming TV operating system Ventura. The Trade Desk will partner with smart TV original equipment manufacturers (OEMs) and other streaming TV aggregators to deploy Ventura. According to The Trade Desk, Ventura represents a major advance in streaming TV operating systems as it solves key issues with prevailing […]
IMG has launched its Digital Trends Report 2025, exploring the technologies and developments that will shape the sports media landscape for rightsholders over the next 12 months. Featuring insights and analysis from IMG’s global team of digital experts, this year’s predictions explore how D2C strategy is pivoting from non-premium content to gamification, the notion that […]
Samsung is introducing new ways to stream some of the biggest games of the year via Samsung Gaming Hub and a new version of the popular trivia game The Six via the Tizen platform. Owners of select Samsung Smart TVs, monitors, The Premiere 7 & 9 projectors, or The Freestyle 2nd Gen projector can instantly […]
Streaming platforms transform viewer engagement through custom creative solutions. This involves unique design templates that amplify brand appeal, fostering connections with diverse audiences. By tailoring content aesthetics, these services provide a fresh viewing experience while maintaining consistency in branding. They employ real-world strategies to captivate users visually. Most of us appreciate accessible tools for crafting […]
FuboTV, the sports-first live TV streaming platform, has announced the availability of four new interactive Connected TV (CTV) ad formats to further drive audience ad engagement. The personalised and dynamic experiences, including transactional and gamified ad formats, are part of Fubo’s ongoing commitment to ad innovation and overall strategy to connect, interact with and convert […]