Advanced Television

OTT

Study: Third of SVoD subs want better discovery

According to research by analyst firm Interpret, consumers are overwhelmed by the sheer volume of content from streaming video providers and increasingly frustrated with the efforts needed to access it. Interpret’ s study, The Future of OTT Aggregation, reveals that US viewers subscribe to an average of four to five SVoD services, and the majority […]

March 31, 2022

Report: Broadband’s growing impact on broadcast industry

Findings in a report from media processing and delivery technology specialist Appear reveal that broadband will take a centre stage in the broadcast industry in 2022, enabled by a renewed focus on content contribution, streaming codecs, and processing. The report is the first in a series, looking at the major industry trends impacting the broadcast […]

March 31, 2022

Forecast: APAC OTT revenues at $52bn by 2027

OTT TV and movie revenues for 22 Asia Pacific countries will reach $52 billion (€42.3bn) in 2027; up by 62 per cent from the $32 billion recorded in 2021, according to the Asia Pacific OTT TV and Video Forecasts report from analyst firm Digital TV Research. From the $20 billion additional revenues, China will add […]

March 24, 2022

Report: US streamers spending big on sports

The involvement of tech giants in the sports broadcasting market has never been this much a reality, reports Dataxis. Until now, only Amazon had been investing in premium sports properties, be it in the US or in Western European markets, while YouTube has rather turned to be a flexible and complementary offer to traditional broadcasters’ […]

March 23, 2022

Forecast: W European OTT revenues $45bn by 2027

Western European OTT TV episode and movie revenues will reach $45 billion (€40.7bn) in 2027; up from $26 billion in 2021, according to the Western Europe OTT TV & Video Forecasts report from analyst firm Digital TV Research. From the additional revenues, the UK will contribute $4 billion, Germany $3 billion, France $3 billion and […]

March 21, 2022

FAST Channels TV partners with 17 OTT platforms

FAST Channels TV has announced that their newly launched platform allowing partners to leverage their 170+ channel package for free, ad-supported channels has secured distribution in over 17 platforms. The linear-style channels and various content partners will continue to work with FAST Channels TV to help support the playout, scheduler and distribution with their suite […]

March 21, 2022

Netflix trials password sharing plans

Netflix is testing plans that would enable members who share their account outside their household to do so easily and securely, while also paying a bit more. According to Chengyi Long, Director, Product Innovation, Netflix has always made it easy for people who live together to share their Netflix account, with features such as separate […]

March 17, 2022By Colin Mann

Data: Strong streaming growth in Europe

Streaming adoption throughout Europe continues to grow at a rapid pace, according to the Q4 2021 State of Streaming: Europe report from streaming media continuous measurement platform Conviva. While Europe as a whole experienced a 20 per cent increase in streaming viewership, Southern and Western Europe saw roughly double that growth with 44 per cent […]

March 17, 2022

Study: SVoD abundance clouds brand choices

For the past four years, Hub Entertainment Research’s Evolution of Video Branding study has been tracking awareness, familiarity, and understanding of top brands in the TV marketplace. Key findings from this year’s study: Although consumers don’t have a strong understanding of many TV streaming brands, as described below, they tend to be more confident describing […]

March 16, 2022

Analysis: Weekly episodes drive longer term engagement

In contrast to Netflix’s strategy of full season releases, mirrored by other platforms such as Prime Video and Hulu, a wave of new SVoD entrants are employing the classic model of gradual episode releases for their own original titles, but the trend may be only temporary, according to Ampere Analysis. A weekly release schedule limits […]

March 15, 2022