Netflix once again tops consumer research and insight consultancy SRG’s ‘Must Keep TV’ list in 2022 for the fourth year in a row, solidifying its presence as the leading ‘Must Keep TV’ brand in the US, despite reporting its first-ever loss of subscribers in its Q1 results earlier this year. SRG’s annual ‘Must Keep TV’ […]
SVoD service Paramount+ has marked its entry to Asia with the launch in South Korea on K-content platform, TVING. Existing TVING subscribers can now stream Paramount+ content at no extra charge. The launch of Paramount+ brings stories, iconic stars, and entertainment to South Korean audiences on TVING. Paramount+’s line-up includes Paramount+ originals such as Halo, […]
Findings from media evaluation specialist Comscore’s 2022 State of Streaming suggest that AVoD services are seeing adoption at a faster rate than SVoD, with a 29 per cent increase in US households streaming AVoDs in 2022 compared to 2020 vs a 21 per cent increase during the same period for SVoDs. “While both ad-supported and […]
According to actionable intelligence firm Aluma Insights, at year-end 2021, 85 per cent of US households subscribed to a high-speed Internet service, up from 72 per cent a decade earlier. This growing base of connected consumers created a 15-year boon for a number of related industries, among them SVoD providers, connected TV OEMs, and retailers […]
Advertising delivery, personalisation and measurement specialist Innovid has launched its TV measurement platform for converged TV – InnovidXP – which it says demonstrates the company’s commitment to measurement innovation with the first unified cross-platform solution directly integrated with ad serving data and creative personalisation. Driven by over one billion TV impressions processed daily and delivered […]
Personalised recommendations and hyper-targeted advertising platform ThinkAnalytics has confirmed that MBC GROUP streaming service Shahid is deploying the Think360 personalised content discovery and viewer engagement platform. Shahid will go live with Think360 in the summer of 2022, with support for Arabic, English, and French languages. It will support Shahid’s customer acquisition and content monetisation goals […]
Police Scotland has made an arrest following an operation to tackle illegal television streaming. Officers executed a search warrant at a property in Millennium Court Glasgow and seized a number of items in relation to copyright crime. A 49 year-old man was arrested and charged with offences under the Copyright, Designs and Patents Act 1988. […]
The Comcast Advertising Report 2022: Actionable Insights for the Modern TV Advertiser, recommends that advertisers allocate 20 per cent to 30 per cent of their premium video budget towards streaming, and the rest to traditional TV. “The TV advertising landscape is incredibly complex now, and there are more players in the space than ever,” said […]
Approximately three-quarters of US Internet households own at least one smart TV, according to the Kagan first-quarter 2022 US Consumer Insights survey. However, the ability to access online digital entertainment directly from a smart TV has had virtually no effect on consumer TV viewing behaviour, according to the survey data. A comparison between smart TV […]
The results of the 2022 EU-wide survey (IP Youth Scoreboard) on the perceptions of IP among young Europeans have been revealed. The survey, from the European Observatory, aims to shed light on the latest trends in the use of legal and illegal online sources among Europeans aged 15 to 24, and their perceptions and behaviours […]