Private equity firms Bain Capital and Nextalia SGR have agreed to acquire sports and entertainment technology provider Deltatre from Bruin Capital. Deltatre offers OTT streaming solutions enabling direct-to-consumer content distribution via the Internet as well as data, graphics and live broadcast solutions. Deltatre’s clients include some of the largest sports organisations in the world, including […]

Jeff Shell, NBCUniversal CEO, has suggested that TV viewing is shifting from linear to nonlinear, with the company agnostic as to how it reaches its audiences. Interviewed by CNBC’s Julia Boorstin at Cannes Lions, discussing the future of video, Shell said: “Viewership is shifting from linear to nonlinear. Streaming is a medium, so there are […]

Findings from advertising intelligence and sales enablement platform MediaRadar suggest that YouTube continues to dominate digital video ad spend. MediaRadar carried out an analysis based on a sampling of online video advertising from traditional websites and YouTube. Key findings include: Online video ad spend increased 30 per cent QoQ from Q4 2021. Video Spend that […]

Anthony Wood, CEO of streaming and device platform specialist Roku, has predicted that, eventually, all TV will move to streaming platforms, with advertisers following the audience away from traditional linear TV broadcasts. Speaking to CNBC at the Cannes Lions festival on Roku’s take on the ad market, Wood said that “all television is going to […]

Findings from the Establishment Survey for Q1 2022 from BARB, the UK’s television audience measurement currency, reveal that the number of UK households with access to a SVoD service reached 19.57 million (68.5 per cent of households), an increase of almost 500k homes since Q4 2021. Disney+ and Apple TV+ (the latter a new addition […]

Findings from Parks Associates reveal that US pay-TV subscriptions and revenues are on a continuous decline as consumers embrace OTT services. The research firm’s report, Video Services: State of the Market, forecasts that traditional pay-TV will decline to 76.7 million households by 2024, the lowest penetration in a decade and a 27 per cent drop […]

The global entertainment & media (E&M) industry surged ahead last year, strongly outpacing overall global economic growth, according to advisory firm PwC’s Global Entertainment & Media Outlook 2022-2026. Following a pandemic-related 2.3 per cent decline in 2020, E&M revenue rose a strong 10.4 per cent in 2021, from $2.12 trillion to $2.34 trillion (€2.24trn). With […]

Simplestream takes Digital Theatre role Next-generation TV solutions provider Simplestream has been selected by Digital Theatre to create what is claimed to be the theatre industry’s first full digital lifecycle distribution model, from pay-per-view live and pay-per-view as-live, to content available on Transactional Video on Demand (TVoD), Rentals, and Subscription Video on Demand (SVoD). With […]

Findings from a study by CTV advertising and marketing technology platform Digital Remedy suggest that marketers are increasingly turning to CTV/OTT to reach audiences. “The growth we are seeing in the DTC space is remarkable – and while DTC marketers recognise the potential of CTV/OTT, many of them are just beginning to allocate spend there,” […]

Noting reports that Netflix may be mulling a bid for streaming platform operator Roku, Toby Holleran, Research Manager, Ampere Analysis, identifies one obvious barrier for Netflix in that it would need to raise the cash to fund such an acquisition, given that it already carries $15 billion (€14.4bn) of long-term debt, and total liabilities of […]