Ad-supported streaming specialist Future Today has revealed findings from a study examining viewing and advertising preferences of families who stream kids and family-focused programming. “More families have shifted away from traditional linear TV altogether,” advises Vikrant Mathur, Co-Founder, Future Today. “As that has occurred, it’s important to better understand how families are choosing to view […]

Analysis from advertising intelligence and sales enablement platform MediaRadar suggests that some advertisers are continuing to increase their spend on Instagram despite the recession. Among all categories, Media & Entertainment remains a hot category for the platform. MediaRadar tracked infeed image, carousel and video ads captured from a panel of over 2 million US users. […]

The Alliance for Creativity and Entertainment (ACE), a coalition dedicated to protecting the dynamic legal ecosystem and reducing digital piracy, has shut down the illegal German-language streaming sites HDFilme and xCine, which were operated out of Vietnam. HDFilme, xCine, and seven associated domains that had been operating since 2019, provided illegal access to more than […]

Innovid, the advertising platform for delivery, personalisation and measurement of converged TV across linear, Connected TV (CTV) and digital, has revealed that its measurement solutions accounted for 22 per cent of its $33.1 million (€33m) total Q2 revenue, highlighting the company’s commitment to meeting the current and future needs of advertisers in an increasingly converged […]

Despite being the world’s most mature market, US SVoD revenues will grow by $14 billion (€14bn) from $43 billion in 2021 to $56 billion in 2024, according to the North America SVOD Forecasts report from analyst firm Digital TV Research. However, growth will be almost flat from 2024 to 2027 as a result of price […]

New data from research firm Roy Morgan shows over 2.9 million New Zealanders aged 14+ now watch Subscription TV in an average four weeks – encompassing well over two-thirds (71 per cent) of all New Zealanders. Despite most pandemic restrictions being relaxed total viewership of Subscription TV in New Zealand has increased 3.4 per cent […]

Online gaming company FanDuel Group has revealed  its intent to launch FanDuel TV which will include a broadly distributed linear cable television network, and its new OTT platform to be known as FanDuel+. Both FanDuel TV and FanDuel+ will go live in September 2022, set to become the first linear/digital network dedicated to sports wagering […]

Western Europe will generate annual revenues of $1.9 billion (€1.9bn) for Netflix from advertising by 2027, more than the US and almost as much as North America ($2.1 billion when Canada is included), according to a report by Ampere Analysis. The study forecasts that an additional $841 million will be earned from ad tier subscription […]

In the last six months, 26 per cent of US households downgraded or cancelled a subscription streaming video (SVoD) or pay-TV service in the last six months as a result of 40-year-high inflation rates, according to findings from research consultancy Aluma Insights. The simplest actions to counter inflation are also the most common. In response […]

Latin American SVoD revenues will reach $8.54 billion (€8.85bn) by 2027; up from $5.01 billion in 2021, according to the Latin America SVOD Forecasts report from analyst firm Digital TV Research. Netflix is forecast to account for 41 per cent of the 2027 total, down from 72 per cent in 2021. Netflix’s revenues will peak […]