US multiplay operators Charter Communications and Comcast Corporation have revealed that their streaming platform joint venture will now operate and conduct business as Xumo, evolving the brand from a free ad-supported streaming TV (FAST) service to an entire entertainment ecosystem inclusive of streaming devices, content, and a platform for partners to reach audiences at scale. […]
Sell-side advertising platform Magnite has entered into a strategic collaboration with rlaxx TV, an ad-supported VoD service available in 26 countries. As part of the deal, rlaxx TV will utilise Magnite’s technology to manage its OTT inventory across CTV and mobile apps. Magnite’s CTV platform provides rlaxx TV with tools specifically built to support premium, […]
UK trade body the British Association for Screen Entertainment (BASE) has launched ‘One Night Only’, suggesting it is a first-of-its-kind weekly UK wide 24-hour film and TV promotion which will run across Prime Video, the Apple TV App, BT TV Store, CHILI, Sky Store and the Virgin Media Store. Informed by insights driven from the […]
As it celebrates its 40th anniversary, UK public service broadcaster Channel 4 has revealed that from 2023, it will bring all its channels and services under one ‘Channel 4’ brand to help audiences better navigate the abundance of choice in the digital world and find Channel 4 content wherever and whenever they choose to watch. […]
Following the recent announcement that Netflix has signed up to UK television audience ratings service BARB, the bureau is making its reporting of Netflix viewing widely available. Netflix is now included in BARB’s gold-standard UK audience measurement for live and VOSDAL (viewed on same day as live) viewing, known as overnight viewing, as well as […]
YouTube has launched Primetime Channels, allowing users to sign up, browse and watch their favourite content from streaming services such as Showtime, STARZ, Paramount+, AMC+, ViX+ and more, all directly through YouTube. YouTube is rolling out an early version of Primetime Channels in the US. On the Movies & TV hub, users will see over […]
According to research from home media consumer intelligence specialist Aluma, if their favourite TV sport moved its live games exclusively to a subscription streaming service such as Netflix or Prime Video, only 8 per cent of US pay-TV subscribers would definitely cancel. Among pay-TV subscribers that selected professional football as their favourite TV sport, 11 […]
Research from entertainment technologist TiVo finds that the average number of video services used by North American consumers is approaching double-digits for the first time in history, up to an average of 9.86 video services from 8.8 a year ago. According to the TiVo Video Trends Report, contributing to the rise is an increase in […]
Irish rugby fans will be able to watch every Ireland international this autumn with broadcast coverage across Prime Video and Virgin Media Television. Six Nations Rugby, the official organising body responsible for the biggest annual international rugby competitions, has confirmed broadcast partnerships with the pair to offer Irish rugby fans extensive coverage of every Ireland […]
Cheaper ad-funded tiers could prove an effective way for families to reduce their spend on video services, according to Annabel Yeomans, Senior Analyst at Ampere Analysis. In a blog post, she notes that Disney+ and Netflix have now confirmed plans to launch a cheaper, ad-funded tier alongside their usual subscription service in a range of […]