Advanced Television

OTT

Disney+ on Vodafone Portugal

SVoD service Disney+ is now available on the latest generation Vodafone Portugal set-top boxes, the VboxPro 4K, allowing subscribers to watch titles from Disney, Pixar, Marvel, Star Wars, National Geographic, and Star. Vodafone clients can enjoy the promotional offer quickly, intuitively, and conveniently on their computers, smartphones, and a wide range of electronic devices. “The […]

November 17, 2022By Colin Mann

Forecast: AVoD services to grow

As the cost-of-living crisis reshapes business reality, marketing data and analytics company Kantar has revealed its Media Trends and Predictions 2023, an annual forecast for how the media landscape will evolve in the year ahead. The report gives what Kantar says is a definitive view of coming media industry trends using Kantar’s data alongside evidence-based […]

November 16, 2022

Roku Channel expands live TV line-up

Streaming device and platform specialist Roku has unveiled an expansion of its linear channel line-up. Users of The Roku Channel will now be able to stream new content in popular genres, including news, sports, kids and family, lifestyle, Spanish-language entertainment, and more from The Roku Channel’s Live TV Guide. New channels include Spanish-language local news […]

November 16, 2022

Research: 23% AVoD users engage with ads

Research from Parks Associates finds nearly one in four users (23 per cent) of ad-supported OTT services said they often click on ads that they watch, and the same percentage (23 per cent) often buy things they see advertised. The research report, Ad-Based OTT: Growth in FAST and AVOD Services, explores factors driving the growth […]

November 15, 2022

Research: US Q3 pay-TV losses “more modest”

Findings from Leichtman Research Group indicate that the largest pay-TV providers in the US – representing about 92 per cent of the market – lost about 785,000 net video subscribers in Q3 2022, compared to a pro forma net loss of 650,000 in Q3 2021. The top pay-TV providers now account for about 71.4 million […]

November 15, 2022

ITV launches unified channels branding

Ahead of the launch of AVoD service ITVX, commercial broadcaster ITV’s channels have been given a fresh look, with new channel branding, on-screen presentation and idents rolling out across all on air channels. ITV Creative and brand agency DixonBaxi have partnered on the work, as well as the creation of the new brand identity for […]

November 15, 2022By Colin Mann

Hulu adds 14 channels to Live TV line-up

Premium streaming service Hulu is adding 14 new channels to its Live TV line-up including Hallmark Channel, The Weather Channel, TheGrio Television Network, Comedy.TV, and six channels from music video network Vevo. The additions bolster Hulu + Live TV’s offering, providing viewers with a full, live and on-demand TV experience. The subscription now includes more […]

November 15, 2022

Study: Ads must respond to social, economic trends

Findings from digital media measurement, data and analytics software platform DoubleVerify’s 2022 report, Four Fundamental Shifts in Advertising and Media, reveal the dynamic relationships between consumers, digital content, and advertising – arming stakeholders with the insights they need to make well-informed strategic decisions. Key takeaways include: Cost of living concerns drive ‘stay at home’ content […]

November 14, 2022

Arqiva, MainStreaming distribution partnership

Broadcast infrastructure provider Arqiva and intelligent media delivery platform MainStreaming have forged a technology and services partnership, jointly to offer distribution services for the media streaming market. The partners will explore how the combination of MainStreaming’s CDN technology and broadcast-grade streaming experience with Arqiva’s global media infrastructure and managed services capability can offer more scalable, […]

November 14, 2022

Report: 80% UK fans prefer sports streaming

Eighty per cent of UK sports fans now want to watch sport exclusively on streaming platforms, as pay-TV customers continue to decline in the UK, according to the 2022 UK Sports Video Trends report from cloud video platform Grabyo. Pay-TV subscriptions have been high among sports fans in the UK, with pay-TV providers having exclusive […]

November 11, 2022By Colin Mann