Commissioning data from November 2022 analysed by Ampere Analysis showed that there was a negative correlation between the volume of upcoming Netflix Originals, and the level of discount Netflix is offering for subscription to its new ad-funded tier in non-English speaking markets. According to Senior Analyst Olivia Deane, throughout 2022 Netflix made increasing efforts in […]
Jeremi Gorman, President, Worldwide Advertising at Netflix, has said the company’s people are “excited at the opportunity to develop additional revenue streams” with the launch of a cheaper, ad-funded tier in a number of territories. Speaking on ‘What Netflix gives to media buyers that is unique’ at The Future of TV Advertising Global event in […]
Described as an immersive and powerfully emotive documentary, Stewart is set to debut on Sky Documentaries and OTT service NOW on December Friday 30th. The film, looking at the life and career of the three-time Formula One World Champion Sir Jackie Stewart, is said to transcend motor sport and explores universal themes of love, loss and […]
Global SVoD subscriptions will increase by 428 million between 2022 and 2028 to reach 1.76 billion – showing that there is still plenty of growth left, according to the SVOD Forecasts Update report from analyst firm Digital TV Research. “We estimate that Netflix will provide its hybrid AVoD-SVoD tier in 85 countries by 2028, with […]
SVoD service Paramount+ is partnering with British Airways to preview some of the streamer’s best television series on long-haul international flights. A dedicated channel on the airline’s Highlife entertainment platform will feature a curation of exclusive Paramount+ series for all ages, including Halo, The Offer, Queen of the Universe, Kamp Koral: Spongebob’s Under Years, Icarly, […]
Video commerce specialists QVC and HSN have launched on AVoD service Pluto TV. QVC and HSN are joining Pluto TV in the US as the only livestream shopping channels on the service. QVC and HSN, part of Qurate Retail, will offer Pluto TV’s audience some 40 hours a day of live vCommerce programming across both […]
Consultancy firm Deloitte predicts that by mid-2023, all major video subscription services will have launched an ad-funded tier alongside ad-free offerings in Europe. By the end of 2024, Deloitte predicts that half of these providers will also have launched a free ad-supported streaming TV (FAST) service. Additionally, around two-thirds of consumers will use at least […]
Hulu users, including paid subscribers and unpaid users, are less likely to turn to the service for viewing network TV shows than they were in previous years, according to data from Kagan’s US online Consumer Insights surveys. Results show that the decline of users indicating they most enjoy prior seasons of network TV series on […]
Disney Advertising is building momentum for marketers leveraging Clean Room technology through an advanced integration with advertising measurement, planning and optimisation platform VideoAmp. After setting the stage for advertisers to activate first-party data at scale programmatically this summer using Clean Room technology, Disney is translating its audience-based innovation to drive deeper measurement and insights through […]
Law enforcement agencies from 27 countries participated in the 13th edition of Operation In Our Sites between May and November 2022, a Europol-coordinated operation to take down websites offering counterfeit goods or involved in online piracy. The recurring operation, which is supported by Eurojust and Interpol targets, investigates and seizes websites hosting a variety of […]