TV ad serving platform SpringServe has confirmed that Rakuten Advertising has adopted the SpringServe Tiles solution to strengthen the impact of ad-supported campaigns on Rakuten TV. As one of the leading VoD platforms in Europe combining TVoD, SVoD and AVoD services, integrating the SpringServe Tiles format within Rakuten TV will allow brands to balance personalisation […]
Premium video distribution and monetisation specialist Endeavor Streaming and the National Hot Rod Association (NHRA), the primary sanctioning body for the sport of drag racing in the United States, have agreed a multi-year partnership, leading with the upgrade of NHRA’s OTT platform NHRA.tv. The new service is available for sign-ups. In addition to enhancing NHRA.tv, […]
Tubi, Fox Corporation’s AVoD service, has released findings from The Stream 2023: Actionable Audience Insights for Brands, its annual audience report providing insights that help shape streaming and TV marketing strategies. Tubi’s research highlights the explosive growth in Connected TV (CTV) ad spend, while AVoD services lead the streaming pack as consumers look to cut […]
Direct-to-consumer sports streaming company DAZN has completed its acquisition of Eleven Group businesses and US-headquartered social media creative agency Team Whistle. The company says the acquisition further demonstrates its ambition to become the ultimate global sports destination for fans by combining access to premium rights with a range of other products and services, including gaming, […]
US-focused single-seater racing category Indycar is set to reach more fans in more global markets than ever before. A list of international broadcasters will bring the stars of the NTT Indycar Series to 223 markets in 142 countries with what Indycar says are major and impactful media partnerships. In addition, Indycar Live, Indycar’s direct-to-consumer streaming […]
Mega Movie Week has returned in Germany with a huge selection of top titles to download and keep at reduced prices for one week only. The campaign will drive digital growth by targeting those new to digital transaction, encouraging them to begin to build their collections, as well as encouraging current customers to increase their […]
Africa will have 15.57 million paying SVoD subscriptions by 2028, up from 6.15 million at end-2022, according to the Africa OTT TV and Video Forecasts report from analyst firm Digital TV Research. Despite this fast growth, SVoD penetration rates will remain low, with only 7 per cent of TV households paying for at least one […]
Findings from online safety and digital wellbeing specialist Qustodio give extensive insight into children’s digital behaviour and app use across 2022, detailing the online habits of children aged 4-18, studying trends in screen time, social media, educational usage, mobile gaming, online entertainment, and communication. The report, From Alpha to Z: Raising the digital generations, studies […]
Brookside has become the fastest show ever to reach 1 million streams on STV Player – just one week after the iconic series was launched on the free streaming service. Fans of the Liverpool-based soap rejoiced when it was announced that STV Player would become the first streaming platform to air Brookside from the very […]
In line with its strategy of refocusing on its core Streaming TV activity for telecom operators (B2B2C), as announced on February 1st, streaming entertainment specialist Netgem has confirmed that it has reached an agreement to sell its consumer fibre operator business in France to Nordnet, a subsidiary of the Orange group. Netgem will continue to […]