Following the announcement in January 2023 of a deal between Warner Bros Discovery and Prime Video France to launch a new offering bringing together a library of WBD content, the ‘Pass Warner’ (Warner Pass) launches in the country on March 16th, exclusively to Prime Video Channels for Prime Video subscribers, including all HBO and all […]
Seventy-four per cent of US consumers plan to watch the forthcoming March Madness men’s basketball tournament, with 54 per cent planning to watch at least one game via a streaming app, according to a new study, Game Day and Beyond: The Sports Viewership Study from LG Ad Solutions. Other key findings: 81 per cent of […]
As part of the New Astro Experience, the Malaysian pay-TV operator is expanding its streaming service with more Asian entertainment by welcoming the Viu app to its platform. Astro customers can now access Viu on multi-screens, including the Ultra Box for popular shows such as K-Dramas Taxi Driver 2 and Delivery Man, as well as […]
Video commerce specialists QVC and HSN have launched their livestream shopping channels on Redbox’s streaming app. QVC and HSN are the only livestream shopping channels available on the Chicken Soup for the Soul Entertainment-owned Redbox Free Live TV service, which is accessible to millions of consumers via the free Redbox app. QVC and HSN are […]
In a move that will see the closure of linear channel CITV, UK commercial broadcaster ITV is to launch a new dedicated destination for kids on its AVoD platform ITVX – ITVX Kids – promising more content than ever before, across a range of titles appealing to both school age and pre-school age children. […]
The streaming wars have created a crowded marketplace, with more providers and content competing for viewers’ awareness, time, and money. The latest Evolution of Video Branding survey from Hub Entertainment Research reveals viewers often have a hard time differentiating the brands of streaming services, and turn to known content or creative brands to help make […]
Streaming platform and device specialist Roku and US consumer tech retailer Best Buy have agreed a first-to-market relationship across their advertising and retail businesses. For the first time, Best Buy is partnering with a TV streaming platform to provide its first-party data for targeting and closed-loop measurement. Best Buy will also give shoppers exclusive access […]
Findings from a new study from contextual-first, global digital advertising platform GumGum indicate that 20 per cent of all ad breaks targeted to children contained at least one inappropriate ad, including ads for alcohol, casinos, gambling, adult hygiene, pharmaceuticals, and foods with high sugar/fat content. GumGum conducted a human review of over 100 children’s shows […]
Sony and US virtual MVPD platform Vidgo have agreed a new deal bringing Vidgo’s streaming service to Sony smart TV viewers across the nation. Vidgo is offering all new and existing Sony TV users across the country a free 30-day trial to its Vidgo Premium package – a value of $79.95 (€75.75) per month – […]
The H2 2022 Global Connected TV (CTV) Ad Supply Chain Trends Report from CTV and mobile advertising fraud protection, privacy, and compliance analytics platform Pixalate reveals that 98 per cent of Internet-connected US households are now reachable via open programmatic CTV advertising. Other key findings: Global CTV advertising continues to climb higher 41 per cent […]