The Video Advertising  Bureau (VAB)’s report, The Truth About CTV Ad Fraud, examines what constitutes real fraud, how the viewing environment of a platform impacts both consumer and advertiser trust, and how marketers can minimise their exposure to fraudulent practices. “Real ad fraud is defined by maliciously and intentionally falsifying human engagement, not normal viewing […]

Global AVoD revenues for TV series and movies will reach $91 billion (€83bn) in 2028, up from $41 billion in 2022, according to the Global AVOD Forecasts report from analyst firm Digital TV Research. The US will contribute 41 per cent to the 2028 total; adding $20 billion between 2022 and 2028. By 2028, nine […]

GroupM, WPP’s media investment group, has released research on the effectiveness of addressable TV advertising from Finecast, GroupM Nexus’s addressable TV solution, which shows that TV ads elicit more positive reactions and greater short- and long-term business impact among addressable audiences. The research, conducted in collaboration with advertising effectiveness specialist System1, involved more than 13,000 […]

Free ad-supported streaming TV (FAST) channels will generate revenues of $6.3 billion (€5.7bn) in 2023 according to research from analyst firm Omdia. With the largest market of FAST channels, 80 per cent of revenue is expected from the US. However Omdia’s exclusive research has revealed that the UK, Canada, and Australia are major growth contenders […]

BBC Chief Content Officer Charlotte Moore has declared the Corporation is “punching way above its weight” in terms of its performance compared with major streaming services. Speaking to the UK Broadcasting Press Guild in London, Moore admitted the broadcaster was facing “tough” financial challenges, but confirmed that the content budget was largely protected, with cuts […]

Viaplay Group and Roku have agreed a multi-year partnership that makes the Viaplay streaming service available for subscription through Roku devices in the US, Canada and the UK. Viewers in all three countries can now subscribe directly to Viaplay’s full local offerings via Roku. In December 2022, Viaplay Group and Roku announced an agreement to […]

Marketing data and analytics company Kantar has released its latest Entertainment on Demand (EoD) data on the British streaming market. Kantar’s EoD study in Great Britain uncovers the following behaviours within the VoD market between January to March 2023: VoD-enabled households that subscribed to at least one video streaming service in Great Britain fell to […]

Real-time TV measurement company iSpot.tv has released its 2023 TV Upfronts study, revealing new findings around 2023 upfront plans for brands and agencies. The company surveyed over 500 advertising professionals across TV’s top advertising sectors to determine how ad-buying plans will change this year, while also revealing more about the growing role of streaming and […]

Netflix added 1.75 million new subscribers in the quarter to the end of March, lower than the analyst consensus expectations of 2.3 million net new additions. Netflix is also somewhat putting back its ‘paid share’ scheme – i.e. making subs pay for shared passwords – as, perhaps not surprisingly, it has had a ‘cancel reaction’ […]

Black Americans over-index for using free OTT services compared to the total market, with four in five (80 per cent) using them within the past month, compared to 69 per cent of consumers overall. In fact, usage of free OTT services among Black audiences has grown tremendously from 13 per cent since 2019, according to […]