The UK ad market dropped -2 per cent in 2023 YTD (January to May), an improvement from the trends seen in H2 2022, when the market declined -4 per cent YoY, according to data from Guideline, powered by Standard Media Index (SMI). Digital media, which represented 55 per cent of the share and grew +6 […]

According to findings from a new report, Is TV just TV?, by Samsung Ads and Verve, brands that advertise on streaming platforms are perceived to be five times more modern and five times more innovative when compared to brands that advertise in non-streaming environments. These figures jumped to eight times and six times, respectively, for […]

Repeated ad exposures might not be a new phenomenon, but it doesn’t make the experience any less annoying for viewers, 87 per cent of whom agree that they see too many of the same ads, according to research by media investment and intelligence company MAGNA’s Media Trials unit in partnership with Nexxen, a unified advertising […]

Ofcom has made a good start in its preparations for implementing a new online safety regime, and must now manage risks around monitoring, scope and financing, according to a new report by the National Audit Office (NAO), the UK’s independent public spending watchdog. The NAO’s report examines whether preparations undertaken by the Department for Science, […]

Streaming platform specialist Roku and ad tech company FreeWheel have formed a new partnership that will bring forth a suite of industry solutions that they say will unlock the full value of streaming TV for advertisers and publishers. As part of this collaboration, the two companies will be launching new technological offerings that aim to […]

The era of ‘peak TV’ is ending, and providers face substantial headwinds which may constrain subscriber growth, according to Hub Entertainment Research’s annual Monetization of Video survey, which indicates most consumers are now either at or near their maximum number of TV sources, and are not actively looking to spend more money on video entertainment. […]

Anti-piracy coalition the Alliance for Creativity and Entertainment (ACE) has shut down Latin America’s most notorious illegal streaming service, Cuevana3. The shutdown comes after ACE identified the operator in the Piura District of Perú. Cuevana3, formerly known as cuevana3.io, is the largest Spanish-language piracy streaming service in the LatAm region and ranked number one for […]

Sky Media, the advertising sales house of Sky, has been appointed as the official and exclusive ad sales representatives for the FIFA+ VoD platforms across Europe, the UK and Ireland. This representation agreement with football’s governing body comes ahead of the forthcoming FIFA Women’s World Cup 2023, where FIFA+ will provide a range of content, […]

Omni-channel sell side advertising specialist Magnite has been chosen by Foxtel Media to enable programmatic advertising on VoD platform BINGE’s ad-supported tier BINGE Basic. As the initial exclusive programmatic launch partner, Magnite will provide advertisers with access to BINGE Basic’s premium inventory across connected TV (CTV) and over-the-top (OTT) platforms. Advertising on BINGE launched in […]

TV-as-a-Service provider Netgem has confirmed it is powering altnet Connect Fibre TV’s brand-new TV service, which will leverage Netgem’s streaming solutions for ISPs developed for the UK market. Connect Fibre focuses on providing exceptional customer service and fantastic broadband speeds at a reasonable price to those to compete with all Fibre ISPs on the Fibre […]