There will be 28 million SVoD subscriptions across 13 Arabic countries by 2029, up from 15 million in 2023, according to the Middle East and North Africa OTT TV and Video Forecasts report from analyst firm Digital TV Research. Netflix will still lead the market, but local players will provide a strong challenge. “As some […]
Free streaming television service Pluto TV and sports streaming service DAZN are teaming up to bring sport content to Pluto TV, with the launch of five DAZN channels in total across multiple territories. Through the partnership, coverage of the best Football, Darts and Fight events are coming to the platform in Germany and Austria, including […]
Audience measurement, data and analytics specialist Nielsen and French media company Groupe M6 are to cooperate to power Open Web digital measurement in France. The cooperation sees Groupe M6 become the first European publisher to help fuel Nielsen’s demographic data in its Identity System for French digital campaigns helping to provide a more precise measurement […]
Following the successful ad-tier launch in the US, Disney+ in the UK will introduce its ad-supported subscription plan in November, giving consumers more ways to subscribe than ever before and the ultimate flexibility in selecting a subscription plan that suits their needs. From November 1st, the new Standard with Ads, in addition to Standard and […]
Omniscreen data and measurement provider Samba TV’s latest State of Viewership report, analysing approximately 45 billion hours of linear and streaming during the first half of 2023, indicates a viewership landscape marked by opportunities for audiences to consume OTT content, consisting of newly-rolled out AVoD options from streaming leaders Disney+ and Netflix, as well as […]
Findings from Leichtman Research Group indicate that 83 per cent of all US households have a subscription video on-Demand (SVoD) service from Netflix, Prime Video and/or Hulu – compared to 83 per cent in 2022, 78 per cent in 2020, 69 per cent in 2018, and 52 per cent in 2015. Twelve additional streaming video […]
Streaming services experienced a surge in daily engagement per user in the first half of 2023, reversing the downward trend that started in 2021, as competition between services began taking a toll on the amount of time that consumers can spend on each streaming platform. That is the main conclusion of video streaming SaaS specialist […]
Advertising spend on Connected TV (CTV) is increasing as viewers and advertisers migrate from linear broadcast television, but a new WARC study finds this steady growth is restricted by its performance credentials and competition from search, social and retail media. WARC Media’s latest Global Advertising Trends report, Connected TV’s next episode, examines advertising investment and consumption patterns […]
Noting the growth of the Media and Entertainment industry in recent years, driven by the expansion of streaming platforms, their catalogues, plans and revenue models, data science company BB Media and trade body DEG International have compiled the International Digital Entertainment report that outlines the industry’s evolution, penetration and value in different markets across the world, […]
The Government must make tackling ‘tech abuse’ a priority, according to the UK House of Commons Culture, Media and Sport Committee, amid a warning that the use of smart technology and connected devices in facilitating domestic abuse is becoming a growing problem. The Committee’s report, Connect tech: smart or sinister?, also calls for more to […]