Parks Associates research shows a dramatic increase in the use of ad-based video services, as the number of US internet households that recently used an AVoD/FAST video streaming service increased from 31 per cent in Q1 2023 to 41 per cent in Q3 2023. The research firm’s Video Service Consumer Insights Dashboard highlights the key […]
All sooka and NJOI customers in Malaysia can now access five new FAST channels at no additional cost. This addition compliments the existing ten FAST channels available for sooka customers, expanding customers’ choices to include more dramas, comedies, travel shows and Astro’s very own content such as Super Spontan All Stars, Suri Hati Mr Pilot, […]
Anti-piracy coalition the Alliance for Creativity and Entertainment (ACE) has worked closely with the country of Georgia’s Ministry of Finance to shut down two of the nation’s largest illegal streaming sites, adjaranet.com and imovies.cc. Over the past two years, adjaranet.com has amassed 140 million visits. During the same period, imovies.cc has attracted nearly 64 million […]
Email (42 per cent), followed by ads on live TV (32 per cent), streamed shows (29 per cent), direct mail (28 per cent), YouTube, and websites in general are considered the most effective advertising tactics among consumers overall, according to the State of Media, Entertainment, and Tech: Consumer Engagement 2023 study from Horowitz Research. The […]
Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV, has announced that it has been named a Leader in the IDC MarketScape: Worldwide Media and Entertainment 2023 Vendor Assessment report. Amagi says it believes the IDC MarketScape positioning is a testament to its unwavering commitment to innovation, excellence, and customer-centric cloud […]
Analyst firm Parks Associates has revealed research showing the average US streaming household, which subscribes to 5.6 streaming services, could save $366 (€346) per year on average by switching from premium subscription tiers to ad-based tiers. The top services, including Netflix, Prime Video, Hulu, Disney+, Max, Paramount+, Peacock, and Discovery+, offer or plan to offer […]
Audience measurement body Barb has released data from its Establishment Survey showing that 19.3 million UK homes (67.3 per cent) had access to an SVoD service in Q3 2023, an increase on the 18.8 million (65.9 per cent) that had access in Q2 2023. Netflix: 16.7 million UK homes (58.2 per cent) had access to […]
Audience data and omniscreen measurement technology provider Samba TV has released its Guide to Targeting Millennials study results as part of a survey conducted with global research firm HarrisX. The report, focused on the millennial demographic that covers over 72 million US adults with more than $2.5 trillion in spending power, unveils key insights on […]
In the first half of 2023, the average daily number of TV viewers in Italy decreased by 2.3 per cent to 8.56 million, while average prime TV viewers fell by 3.2 per cent to 20.01 million. The Communications Observatory of the Communications Authority (AgCom) attributes this drop to the increasing competition from streaming video providers. […]
Bayerische Medien Technik (BMT), in cooperation with Vestel, is improving local and regional content in Germany. The Local TV portal, which provides easy access to many live streams of local TV programmes and open channels in Germany, is now also available as an app on the Vestel TV platforms LINUX, Android TV and Fire TV. […]