Advanced Television

OTT

Analysis: Combined Disney+, Hulu would own most popular titles

A combined Disney+ and Hulu service will have one-third of the 100 most Popular titles in the US based on data from Ampere Analysis. Ampere’s estimates show that a planned combined app that will bring the services together early in 2024 would have the greatest share of the top 100 most popular titles, putting it […]

December 11, 2023

BT announces live TV tech breakthrough

BT has unveiled what it describes as a pioneering new technology, designed to be a more reliable, quality-focused and sustainable way of delivering live content over the Internet. Multicast-Assisted Unicast Delivery (MAUD) technology is aimed at improving viewer experiences and increasing the efficiency of the complex journey that content takes to reach them. Major broadcasters, […]

December 8, 2023By Colin Mann

Research: Consumers seek streamlined viewing experience

The latest wave of Hub Entertainment Research’s semi-annual Battle Royale survey sheds new light on how consumers make decisions in an increasingly crowded landscape of entertainment providers. Consumers are feeling the bite of more expensive streaming: In Hub’s latest survey, 88 per cent of entertainment consumers agree with the statement that streaming video subscriptions are […]

December 5, 2023

Ofcom sets out online safety guidance

Children are set to be protected from accessing online pornography under new age-check guidance proposed by comms regulator Ofcom to help services to comply with online safety laws. Latest research shows that the average age at which children first see online pornography is 13 – although nearly a quarter come across it by age 11 […]

December 5, 2023

Verizon: Netflix, Max $10 streaming bundle

US multiplay telco Verizon is partnering with Netflix and Max to offer its customers savings on what it says is a first-of-its-kind streaming bundle. Starting December 7th and for the first time, ad-supported services from entertainment giants Netflix and Max will be offered together – only for Verizon’s myPlan customers – for just $10 (€9.24) […]

December 5, 2023

Analysis: Not all churn is bad

Findings from strategy and consulting firm Magid’s SubScape next generation, analytics-driven tool have revealed key insights about subscriber motivations and solutions for engagement. “The media industry is at an inflection point as savvy consumers are presented with an unending list of viewing options,” advise Brent Magid, CEO, and Kate Morgan, chief product officer and head […]

November 30, 2023

Research: Modern viewers app-agnostic

In the latest edition of its ‘Behind the Screens’ insights series, Samsung Ads reveals how the increased ease of discoverability and app ‘surfing’ are driving new Smart TV behaviours, signalling the end of a decade long ad-free TV streaming experience. During the first half of this year, there were more than 7.1 billion app opens […]

November 29, 2023

Europe’s commercial media set out EMFA priorities

Ahead of trilogue negotiations on the European Media Freedom Act (EMFA), a grouping of media sector trade bodies have written to EU Ambassadors underlining the sector’s priorities of the EMFA: the full and explicit inclusion of very large online platforms and search engines in the scope of Article 21 and 22 on market concentrations affecting […]

November 21, 2023By Colin Mann

Samsung TV Plus boosts viewership; updates product

Samsung Electronics America has unveiled a slew of new titles, channels and product features coming to Samsung TV Plus, the TV manufacturer’s FAST/AVoD service reaching 24 countries and 535 million devices globally across TV and mobile. Launched in 2015 as one of the first FAST services, Samsung TV Plus has surpassed more than 300 channels […]

November 16, 2023

Yospace, Capella live event collaboration

Yospace, a specialist in server-side ad insertion (SSAI), and Capella Systems have collaborated on a new live orchestration implementation that creates operational efficiencies and increased advertising revenues during one-off live OTT events. Built upon Yospace’s Orchestrator module, Capella’s cloud-hosted encoder, Cambria Stream, ingests live signals then encodes the video and inserts SCTE-35 ad markers into […]

November 13, 2023