The living room is the environment at home that’s best suited for advertising to succeed. That’s the key finding from a study of video advertising that examined where in the home advertising was most likely to be remembered – and why. The Context Effects study – jointly conducted by Map The Territory and Tapestry Research, […]
North American OTT TV episode and movie revenues will reach $100 billion (€92.2bn) in 2029, up from $81 billion in 2023, according to the North America OTT TV & Video Forecasts report from analyst firm Digital TV Research. The US will contribute $16 billion from the $19 billion additional revenues, with Canada supplying the rest. […]
In a move that accelerates its OTT product offering, video solutions provider Accedo has acquired Easel TV, the UK-based provider of advanced streaming technology and digital media solutions founded by media executives Joe Foster and Bill Scott. The acquisition will bring the Easel TV SaaS platform and the Accedo Accedo One SaaS platform under one […]
UK broadcast regulator Ofcom has set out its plans for putting the Media Bill into practice, once it becomes law. The Bill represents the first major update to media legislation for 20 years. It takes forward many of Ofcom’s recommendations to deliver a stronger system of public service media fit for the digital age, following […]
ThinkAnalytics, a specialist in Al-based TV content discovery, viewer data insights, and targeted advertising, and Channel 4 have extended their partnership, after successfully using ThinkAnalytics Think360’s viewer behaviour insights and AI to pioneer personalised recommendations on Channel 4’s streaming service and across marketing and CRM campaigns. Channel 4 has integrated Think360 with its customer engagement […]
Roku has reported more than 80 million active accounts and counting as consumers continue to move to TV streaming. Viewer engagement on Roku is also at a record high; for the first time, more than 100 billion hours were streamed on the platform in 2023, averaging a record of 4.1 hours per day per account […]
Universal Music Group’s (UMG) Mercury Studios and Samsung TV Plus, Samsung’s free ad-supported streaming TV service, have announced the launch of GIGS, a new FAST channel exclusive to Samsung users in the UK. The channel will feature live performances and documentaries from across UMG’s audio-visual catalogue from artists including The Cure, Def Leppard, The Police […]
5.5 million households in the UK will struggle to watch their favourite TV shows unless Traditional TV is protected to 2040 and beyond, campaigners are warning. The call comes as consultancy firm EY publishes new analysis on the feasibility of broadband networks serving as the only mechanism for universal TV services. Despite the Government’s 99 […]
Southwest England full-fibre broadband provider Truespeed is launching a partnership with Sky to offer Sky TV and Netflix to its customers. Truespeed customers will be able to subscribe to a Sky Stream package that offers both Sky Entertainment and Netflix in one combined package. The offer will start from £23 (€27) per month, for 18 […]
Everyone TV – the organisation leading the evolution of free TV in the UK – has confirmed that its new streaming service Freely, backed by BBC, ITV, Channel 4 and Channel 5, will launch in Q2 2024. Everyone TV has also offered a first glimpse at the user-interface and features of Freely, including what it […]