Advertising, analytics and rights management platform Extreme Reach (ER) has revealed findings from its Video Benchmarks Report with data from Q2 2021. The report includes ad performance data for impressions served from its AdBridge platform to CTV, desktop, and mobile devices. Key findings include: Connected TV, at 35 per cent of the impressions mix in […]
The streaming explosion, which hit its apex during the Covid-induced lockdowns in Q2 2020, is here to stay according to new data from streaming media intelligence cloud Conviva. Conviva’s Q2 2021 State of Streaming report revealed streaming viewing time worldwide grew 13 per cent in Q2 2021, as compared to Q2 2020. Despite a 7 […]
Findings from Hub Entertainment Research’s study about the Tokyo Olympic Games reveals that NBCUniversal’s strategy of placing key Olympic coverage on its new Peacock AVoD service appears to have paid off for both NBCU and its advertisers. Peacock’s Olympic viewers had good news for advertisers. According to Hub’s study, 2021 Hub Olympics Flash Study, half […]
Suggesting the development creates an opportunity to optimise ad campaigns for efficiency, effectiveness, and yield while bridging datasets to create new forms of currency, omniscreen advertising and analytics specialist Samba TV has launched Samba TV’s proprietary identifier, SambaID, as part of its Samba TV Identity solution, giving marketers, publishers and platforms the ability to transact […]
Sports-first live TV streaming platform fuboTV’s financial results for the second quarter ended June 30th suggest the company delivered a strong second quarter 2021 with triple digit year-over-year growth in total paid subscribers (up 138 per cent year-over-year to 681,721, including 91,291 net subscriber additions in the quarter), total revenue (up 196 per cent year-over-year […]
ICARO Media Group, in partnership with Spanish-language television programmer TV Azteca, has launched the Azteca Now premium video app for smartphones and tablets, available across iOS and Android stores worldwide. Azteca Now will be marketed and distributed to over 100 million existing viewers in partnership with TV Azteca’s international distribution footprint, making it one of […]
Suggesting the initiative will launch NBCUniversal-wide efforts to reach and connect with what it terms ‘200%ers’ – Latinos who are 100 per cent Latino and 100 per cent American, NBCUniversal Telemundo Enterprises has created a new Hispanic Streaming business division exclusively dedicated to super charge the growth of Latinos on Peacock and across all Telemundo […]
Spain’s competition regulator the Comisión Nacional de los Mercados y la Competencia (CNMC) has urged Telefónica to modify “certain aspects” of its agreement with streaming service DAZN to comply with competition conditions imposed in April 2015 to avoid an abuse of a dominant market position. In particular, the deal would be breaking some commitments relating […]
As US households increasingly shift towards online content platforms, a quarter of US Internet users now rely on a mix of Advertising-funded Video on Demand (AVoD) and Subscription Video on Demand (SVoD) services for their entertainment, notes research firm Ampere Analysis. This figure has risen from 15 per cent in Q1 2020. Ampere’s latest catalogue […]
In a move that accelerates the next evolution of its publisher business and plans to build a global addressable CTV ad platform, digital media quality specialist Integral Ad Science has acquired connected TV advertising platform , in a cash and stock transaction valued at $220 million (€188m). With this acquisition, Integral Ad Science (IAS) is […]