In an era of big data, personalisation is critical for marketers looking to develop authentic and meaningful relationships with consumers, suggests data, measurement and analytics company Nielsen in an Insights article. The same is true for content platforms, and that’s a trend we’re seeing among some of the newer video streaming entrants. Compared with the […]
The Tokyo 2020 Paralympics are set to break all viewing records with an estimated cumulative global TV audience of 4.25 billion people likely to watch the Games. The International Paralympic Committee (IPC) believes the combination of more broadcasters, increased levels of coverage and more live sport than any previous Games, makes it highly likely Tokyo […]
According to research firm TDG, six-in-ten connected-TV households now watch a free ad-supported streaming service on television. YouTube remains the dominant free VoD provider, with free ad-supported streaming TV services (FASTs) such as Pluto TV and IMDb seeing growing audiences. “Clearly the effects of work-from-home and lack of traditional leisure options during the pandemic accelerated […]
With the 2021/22 English Premier League football season under way, some fans may be tempted to stream live coverage of matches illegally rather than watch them through the proper channels. However Kieron Sharp, CEO of UK intellectual property protection organisation FACT, is warning of the risk that they are taking and that they are exposing […]
Findings from Leichtman Research Group indicate that the largest pay-TV providers in the US – representing about 95 per cent of the market – lost about 1,230,000 net video subscribers in Q2 2021, compared to a pro forma net loss of about 1,505,000 in Q2 2020. The top pay-TV providers now account for about 77.6 […]
Suggesting the deal simplifies the activation of CTV/OTT plans within omni-channel campaigns by eliminating widespread pain points of sourcing and preparing creative, advertising, analytics and rights management platform Extreme Reach (ER) has formed a partnership with data-driven CTV ad experiences specialist BrightLine to create frictionless workflows as brands race to leverage the new personalised, interactive […]
Australian multiplay telco Optus says it is raising the bar on innovation with the introduction of Optus SubHub, describing it as a “world-first game-changer” that simplifies content subscriptions and memberships by putting them in one place and allowing eligible Optus customers to save money and discover new content options. SubHub complements the recently announced Optus […]
Seven times the amount of hours of Olympic Games content were watched on YouTube during Tokyo 2020 compared with Rio 2016, according to a Blog post from the video-sharing site. “We worked with broadcasters around the world to deliver the most comprehensive viewing experience, including live streams of opening and closing ceremonies, clips of memorable […]
Spain’s La Liga hopes to increase the value of the football TV rights by 35 per cent over the next ten years thanks to the recent investment from private equity firm CVC. The president of La Liga, Javier Tebas, is confident that the revenues will grow from the current €1.8 billion a year to over […]
Discovery reports that its approach of providing broad access on free-to-air and pay-TV while delivering all the action on digital has continued to grow European audiences for the Olympic Games. Bringing viewers every unmissable moment of Olympic Games Tokyo 2020 drove record digital engagement with almost three times more people signing up to Discovery’s subscription […]