New blockbuster movies from Warner Bros such as The Suicide Squad will soon be available to stream on HBO GO as early as 45 days after their in-market theatrical premiere in Southeast Asia, Taiwan and Hong Kong. The first movies out of the blocks are The Conjuring: The Devil Made Me Do It – available […]

Findings from Wurl Analytics, the research division of streaming TV specialist Wurl, suggest that lost US revenue for four of the top SVoD platforms as a result of churn totalled $80.2 million (€68.1m) in the month of April 2021 alone. In its first report, Churn Analysis Report 2021, Wurl Analytics uncovers the far-reaching financial impact […]

There will be 15 million SVoD subscriptions across 13 Arabic countries by 2026, up from 8.61 million in 2021, according to the Middle East and North Africa SVOD Forecasts report from analyst firm Digital TV Research. Netflix will bring in more subscribers than second-place OSN and third-placed StarzPlay combined. [Disney+ will not start in the […]

According to research from analyst firm nScreenMedia, the US free ad-supported streaming TV (FAST) industry is locked into a virtuous cycle. Expanding audiences attract more and better content, attracting more advertisers, and driving up ad values. And, in turn, the growth in content attracts more viewers. This market dynamic will drive ad revenue earned by […]

Accelerated by changing viewership habits in a pandemic, streaming services comprised 45 per cent of ad views, surpassing TV Everywhere in the first six months of 2021, according to the latest instalment of advertising technology specialist FreeWheel’s U.S. Video Marketplace Report (VMR), an industry benchmark publication that examines industry viewership trends. The latest report, which […]

Digital TV Research forecasts 15.06 million paying SVoD subscriptions in Africa by 2026, triple from the 5.11 million expected at end-2021. From the 10 million additions, South Africa and Nigeria will each supply 2.3 million, according to the firm’s Africa SVOD Forecasts report . These two will be the only countries with more than 1 […]

The quarterly variations in the pace of US traditional multichannel erosion offered slight improvement in the second quarter of 2021 without fundamentally altering the longer-term trajectory, according to Kagan, a media research group within S&P Global Market Intelligence. Losses to cable, telco and satellite video services slowed from the year-ago period to 1.5 million and […]

Ben Frow, Chief Content Officer at ViacomCBS Networks UK, has revealed that the business would be commissioning local content for the new SVoD service Paramount+, set to launch in the UK in 2022. Speaking at the Edinburgh Television Festival, Frow outlined plans for Paramount+ to feature high-end, original drama and documentary content from the UK, […]

The number of OTT subscriptions in the US will increase from nearly 230 million in 2021 to more than 277 million in 2026, an increase of over 20 per cent in five years, according to Parks Associates A whitepaper, The Evolving Digital Media Landscape, developed in partnership with Everise, also reveals that 80 per cent […]

A senior NBCUniversal executive has suggested that although the media and technology landscape has completely transformed over the last few years, advertising measurement remains outdated, proposing that it is time for the industry to declare measurement independence. “Here’s something we all know,” writes Kelly Abcarian, EVP, Measurement & Impact, NBCUniversal, Advertising and Partnerships in an […]