Global SVoD subscriptions will increase by 491 million between 2021 and 2026 to reach 1.64 billion, according to the SVOD Forecasts Update report from analyst firm Digital TV Research. China and the US will together account for 49 per cent of the global total by 2026, down from 56 per cent in 2021. “China and […]
LaLiga Tech, the spun-off technology division of Spain’s premier football league La Liga, has marked its official launch by revealing the range of technology solutions it can offer to the global sports and entertainment industry, while also confirming new agreements with World Padel Tour and communications specialist Millicom. LaLiga Tech combines the experience of an […]
Digital media measurement, data and analytics platform DoubleVerify (DV) is partnering with short form video-sharing platform TikTok to measure ad viewability, fraud, and in-geo impressions. Through TikTok’s Open Measurement SDK, DV provides brands full transparency into the quality of their TikTok campaigns globally for in-feed ad formats. Through this new partnership, joint clients will be […]
Xandr, the advertising and analytics division of AT&T, has published its 2021 Relevance Report which looks at the data and automation that are bringing video into the future of advertising. Xandr spoke with 357 advertising decision-makers across five global regions (US, UK, Australia, Germany and France) to get a holistic picture of the state of […]
Germany will overtake the UK in terms of SVoD subscriptions in 2025, according to the Western Europe SVOD Forecasts report from analyst firm Digital TV Research. Germany will have 52 million SVoD subscriptions by 2026, with the UK just behind with 51 million. There will be 238 million SVoD subscriptions across 18 Western European countries […]
Social competitive intelligence and brand analytics platform BrandTotal has shared new data on how the world’s leading streaming services advertise across top social media channels. BrandTotal’s latest report, Social Intelligence Competitive Snapshot: The Streaming Wars, analysed all paid social advertising campaigns from Disney+, HBO Max, Netflix, Hulu, Apple TV Plus, Peacock, and Paramount+, over a […]
Amazon has launched Prime Video Channels in India, aimed at providing Prime members access to a slate of content from a diverse set of video streaming services. Prime Video Channels, acting as an intermediary, will allow Prime members in India the option for add-on subscriptions of popular OTT services and stream their content on the […]
As options for streaming services increase, so do customer expectations of those services, according to the J.D. Power 2021 U.S. Residential Television Service Provider Satisfaction Study. Streaming services provide cost-effective, personalised and convenient content, which effectively compete against traditional TV providers. Additionally, the study finds that satisfaction with cost of service among residential television customers […]
The SVoD service revenue in India is expected to grow at a robust compounded annual growth rate (CAGR) of 15.9 per cent from $0.9 billion (€0.76bn) in 2020 to $1.9 billion in 2025 in line with increasing demand for various OTT video service platforms in the country, according to data and analytics company GlobalData. GlobalData’s […]
AVoD service Pluto TV has achieved what it says is an important milestone in Latin America since when it reached 100 channels in the 17 Spanish-speaking countries in Latin America and 50 channels in Brazil on September 21st. Additionally, Pluto TV now offers over 25,000 hours of premium content streaming to viewers in Latin America […]