Simulmedia to use TiVo data to measure ad effectiveness
New York-based marketing company Simulmedia has licensed TiVo’s second-by-second set-top box data to help television networks build audiences for programmes through more effective and targeted use of on-air promotion. Through this agreement, Simulmedia will use anonymous viewing data from TiVo’s vast network of subscribers to determine the effectiveness of on-air promotions in driving an audience […]
