VIZIO Ads, TV company’s direct-to-device advertising business, has unveiled Universal Frequency Control, a new capability that enables brands to set limits on how often a VIZIO TV within a household is exposed to specific ad creative when placing an ad through its platform. Universal Frequency Control persistently measures the number of times an ad is exposed […]
European AVoD service rlaxx TV is now available on Apple TV as well as smart TVs by Panasonic and Grundig in the UK, Germany, Switzerland and Austria. The service launched on Amazon Fire TV devices and Android TV in early January 2021. The new availability on Apple TV, Panasonic and Grundig smart TVs adds around […]
Wurl, a provider of streaming video distribution and advertising services for connected TV (CTV), has announced that its growth continued to accelerate through Q4 of 2020, wrapping up an exceptional year for the company. Consequently, Wurl Network customers experienced record advertising revenue gains in 2020 as they launched hundreds of new channels across a growing […]
Research from Advertiser Perceptions shows that advertisers are upping their ante on video, and the pandemic has pushed streaming to one-quarter of TV screen advertising budgets. Yet the largest spenders are favouring the Connected TV (CTV) options of established networks over streaming start-ups. This has a direct bearing on the 2021 Upfront, as most advertisers […]
Premium content, streaming channels and technology services specialist Cinedigm has acquired Screambox, a popular enthusiast streaming service targeting the highly-lucrative horror genre. Screambox features a broad mix of content for casual and die-hard horror fans alike with films and episodes delivering every type of terror imaginable – Supernatural, Slashers, Classics, Zombies, Extreme, Psychological, Cult, Underground, […]
Research firm Parks Associates’ latest consumer survey of 10,000 US broadband households shows that 34 per cent of US broadband households own at least one smart home device and 23 per cent now own three or more smart home devices, up from 19 per cent in 2019. “Smart home adoption has steadily increased, and the […]
A survey from ENGINE Insights has found that 69 per cent of Americans watched Super Bowl LV on a Smart TV on February 7th. Some 40 per cent of them watching via a Samsung TV, 21 per cent on LG devices, 11 per cent on Vizio and only 8 per cent on Sony. Over half […]
Samba TV, a global player in television data and omniscreen measurement, has announced the rollout of The Smart TV Privacy Manager, featuring progressive consumer protections within Smart TVs. The integration of the Privacy Manager, featuring the globally accepted IAB Transparency and Consent Framework (TCF), is being rolled out in partnership with major global brands, publishers, […]
VIZIO has announced that Fox Corporation’s FOX NOW and FOX Nation apps are available on VIZIO’s SmartCast platform. Now millions of viewers across the US have access to FOX’s local and national news, entertainment programming, and sports content directly on their VIZIO SmartCast TVs. “We are pleased that millions of VIZIO SmartCast users can now […]
Comscore has announced the expansion of Predictive Audiences – a cookie-free, GDPR-friendly targeting capability that enables advertisers to reach audiences based on granular CTV viewership behaviour through privacy-friendly contextual signals – starting with the UK and Germany markets. Comscore has created cookie-free CTV viewership segments for advertisers by leveraging its unique set of data assets […]